In this context, many LED companies have turned their attention to the emerging channel model of B2C. Many lighting companies have tasted the sweetness of online sales. E-commerce has attracted more and more attention from LED lighting companies, especially those that do not have the advantages of offline channel resources.
For them, B2C is the most cost-effective cargo channel in the world, with the best brand user experience, can quickly precipitate their user base and accumulate brand potential. Not only that, but some lighting giants are also beginning to embark on the layout of e-commerce channels in order to expand their sales channels.
Although the establishment of the B2C platform has certain cost advantages compared to the traditional channels, in fact, this statement is only valid during the initial construction phase of the B2C platform. With the further refinement and scale of the B2C platform construction, various management costs, marketing expenses, labor costs and other costs will increase.
Therefore, the cost control of enterprises in B2C projects is also an important indicator of their competitiveness. Popular point is to save money, because it has a direct impact on the profit margin of enterprises. As the so-called precautions, LED companies should consider when to spend money, when not to spend money, where to spend the most effective and so on before creating a B2C platform.
In the past few years, some LED companies have upgraded their brand potential and expanded their online sales capabilities through the self-operated B2C platform, but the results have been unsatisfactory. Not only did it not achieve the expected results, but it also cost a lot of money and fell down on the reputation of â€œdon't be thankfulâ€.
The industry insider Gu Baoqiang said that the company's self-built B2C platform is not very feasible, on the one hand the cost is too high, on the one hand the product line is not complete. He believes that from the perspective of effectiveness and cost, LED companies' e-commerce projects should be combined with third-party B2C platforms such as Tmall and Jingdong.
Chen Gang, general manager of BYD Lighting Division, also believes that the B2C platform is very dependent on traffic. In a sense, the traffic of the merchant represents sales. Therefore, LED companies' e-commerce projects should focus on â€œopen sourceâ€ in terms of improving exposure and increasing platform traffic, while other areas should be appropriately â€œthrottledâ€ to achieve effective cost control.
In addition, optimizing the supply chain and improving the website conversion rate are also very effective ways to save money on the B2C platform. The industry pays special attention to these e-commerce "saving money" strategies.
On February 23, 2014, the 2014 New Year Forum hosted by Gaogong LED--"LED Lighting E-Commerce and Supply Chain Integration Summit" will be held at Shangri-La Hotel, Pazhou, Guangzhou. Participants include major LED lighting companies and e-commerce teams. Channel provider. At that time, you will be able to analyze and inventory the various ways to save money on the B2C platform.
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