Taiwan-funded enterprise Zhongshan Taiteng Lighting Co., Ltd. is mainly engaged in the export of environmental protection and energy-saving light sources such as LED, and has entered the period of rapid development in the past two years. At present, Taiteng is investing 7 million yuan to build an international-level laboratory. After its completion in 2009, it will provide more powerful technical support for its products to the European and American markets.
Although the financial turmoil has had a great impact on the European and American markets, it does not affect Taiteng's efforts to lay out the US market. In this regard, the general manager of Taiteng Lighting, Tang Shiquan, said that Taiteng Lighting is an export OEM, and the European market accounts for 45% of its business. The main market for LEDs is still in the US, Japan, etc. The financial turmoil will not affect the demand for LED products in the US market for the time being. The top 50 countries in the world have Tytan products, but in recent years, the standards for imported lighting products in various countries and regions have been continuously improved. This made Taiteng decided to invest heavily in the construction of an international laboratory, so that the quality of export products can meet the technical standards of different regions.
LED environmental protection and energy-saving light source products are regarded as the future development trend by the industry, and many enterprises are increasing investment in this field. Tang Shiquan believes that anyone who can grasp the technology first can take the lead in occupying more markets. He predicted that there will be some breakthroughs in LED technology problems in the next two to three years, and LED product development will enter a new competition period. "R&D is the biggest lifeline of Taiteng's survival. In the past, we have accumulated a considerable foundation in technology. In the future, we will not stop related investment." Tang Shiquan introduced that Taiteng also introduced technology vice president from Germany, and related equipment has reached At present, the international advanced level, for example, is equipped with special equipment according to European directives.
Taiteng lighting, which relies entirely on exports, is expected to grow by 30% in 2008, mainly due to the huge demand in the LED market, and companies can respond quickly and take decisive countermeasures in the face of the global financial crisis. One of the more critical factors. "This year's market turmoil, poor quality companies, there is no way to hold on." Tang Shiquan believes that Taiteng can stand firm and perform well, and the company has attached importance to internal management informationization in recent years. When shipped in May 2008, Taiteng had found that the revenue per shipment was reduced by 2-3 percentage points from the electronic report. According to this situation, Taiteng quickly decided to cut the price to maximize the burden on customers and stabilize the source of residents. Last month, Taiteng lowered the export price of its products based on information management data to help customers cope with the financial turmoil.
In the current depressed market environment, Tang Shiquan said that it is very difficult for enterprises to achieve the growth of the market. The competition in the next five to ten years depends on the competition of the brand. He suggested that export-oriented SMEs must start the creation of their own brands and expand the domestic market while stabilizing overseas markets.
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