[Hui Cong Lighting Network] In the ancient town of Zhongshan, China's lighting capital, the lighting brand "Shengqiu" is a household name, and the same as "Shengqiu" is its chairman, Cheng Chengcong. As the head of the leading lighting company in the lighting industry, District Cheng Cong has a low-key behavior and a steady behavior. He rarely makes comments and is rarely seen in the media. In 1992, District Cheng Cong and his brother founded the winning ball lighting. After 16 years, the winning ball lighting became the leader in the same industry in the ancient town and even in China.
One day in December 2008, the sun was shining. The reporter saw the legendary figure in the lighting industry of the ancient town in Shengqi Lighting Group. The topic is open, from the lighting industry to golf, from the economic situation to the future expectations, District Cheng Cong calmly said, I am not too pessimistic.
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The history of winning the ball lighting
In 1990, District Cheng Cong started his entrepreneurial journey. At that time, District Cheng Cong just came out of school and co-organized Shunlong Electric Appliance Factory with his brother to specialize in the business of ring-shaped lamps and glass lamps. After accumulating the first funds, District Cheng Cong encountered an opportunity: a piece of accessories called Weiqiu in Guzhen was to be transferred. There were nearly 20 production facilities in the factory. The brothers negotiated for more than a month and bought the factory for 600,000. Since then, they have changed their name to win the ball. The business of winning the ball was good at the beginning, and the next step of the leadership of the district brothers was to expand. By 1996, the ancient town had formed a good lighting production atmosphere, and Cheng Chengcong’s winning ball lighting could achieve millions of production value in one month.
Diversified development ideas
After the steady development of the Shengqi Group, District Cheng Cong began to have new ideas. “It is difficult to make a big breakthrough in decorative lighting, and it can only be maintained steadily, because this industry cannot be done too much, because this industry is non-standard, many products are very individual and cannot be done like a pipeline. District Cheng Cong once said this. Corresponding to his remarks, Shengqi Group began to diversify: Silver Spring Hotel, Shengqiu Industrial Park, Electroplating Factory, Shengqiu Garden, and a series of diversified development actions of Shengqiu Group.
“We bought a hotel, bought a lot of land and property, and done a good job of diversification. In the last five years, it is the fastest growing five years of our company. The next five years is a peak of our development, ready for real estate and lighting. The two main businesses have increased their investment. I feel that our current concept of living has changed. There is still a future for real estate. In terms of lights, we try to maintain and build factories. In terms of property, we build more properties. Rental." District Cheng Cong said.
Golf fans in the lighting industry
Love to draw double-happiness cigarettes, use ordinary mobile phones, wear casual and decent, low-key is the biggest feature of this winner. However, when talking about the favorite sport of Cheng Cong in the golf area, he is very interested, and he has talked about his excellent record. At the golf tournament organized by ICBC in October, District Cheng Cong won the championship with a score of 73.
District Cheng Cong said that he has been more than ten years old. Every time I go down to the stadium, in the blue sky and grass environment, I am forgotten about anything. If you can make a few good shots, you will feel better. Golf makes the district Cheng Cong more stable sword
Facing the industry in the winter, calm and calm
The topic talked about the industry under the current economic situation, and District Cheng Cong is not worried. "From our data this year, the growth rate is 17%. Although there is still one month, this year is definitely an increase from last year." District Cheng Cong said. In 2008, the Global economy entered a recession and the Chinese lighting industry shouted "winter". The winning team continued to grow. District Cheng Cong believes that under such circumstances, as long as the company operates well and strengthens management, enterprises will be able to survive. "Next year is definitely difficult, but according to our predictions, it is not too pessimistic. The profit is thinner, that is, earning less. Everyone is in this state of mind." In the face of the optimism of the economic situation, District Cheng Cong appears calm. Calm.
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