At present, at the time of the financial crisis and the state's investment of 4 trillion yuan to expand domestic demand, LED lighting companies should actively seize potential opportunities, pay more attention to the development of LED light source technology, calmly think, and correctly judge the enterprise. On the basis of the development direction and accurate positioning of the product entry point, it is imperative to carry out strategic deployment.
With the advantages of energy saving, environmental protection, long life and small size, and the energy saving and emission reduction features, LED lighting sources have become the hottest and most eye-catching light source in the world. In particular, the luminous efficiency of LEDs is greatly increasing, and prices are gradually decreasing, and applications in the general lighting field have begun to be applied. Therefore, the number of companies entering the LED industry is increasing day by day, and their investment is fierce. SMEs that have entered or are about to enter the field of LED lighting must carefully analyze and evaluate their strengths and competitiveness in this field. Whether the enterprise can continue to develop depends mainly on the capital investment and independent innovation strength as well as the leadership's judgment and decision-making ability.
I. Building autonomous innovation mechanism
Opportunities and challenges often coexist. Enterprises should choose a good timing and input method, and should start from improving the technical level, develop and produce lighting products with matching LED lighting characteristics, and avoid blindly follow the development phenomenon. According to the company's own advantages, it is imperative to establish the main direction. Specifically, we must build a research and development team and independent innovation mechanism to enhance the company's own R & D level, develop high-standard market-oriented products for specific applications and market segments, and develop strategic technologies to break through the immature LED applications. Core technologies (such as commercial lighting technologies such as light, electricity, heat, and mechanical structure of LED street lamps) change the low-price competition strategy and improve the technical content and market position of products. The marketing department and R&D department of the company often communicate to jointly research the feedback information of customers, try to extend the development cycle or field application inspection time as much as possible, continuously improve the inadequacies of products, gradually improve and improve the performance and reliability of products, and add additional Value and profit margin.
2. LED package and terminal application as an entity
Semiconductor technology has changed the world, and the new LED industry is another development opportunity for semiconductor technology, especially for terminal applications. The extension of the upstream field and the technology of the chip have been leading abroad, but at the application end, the starting point at home and abroad is synchronized. As long as our development ideas are correct, we have the opportunity to become the leading enterprise in the LED industry application. The current financial crisis will not affect or rewrite China's history as a factory in the world for more than 20 years. Other regions can't surpass China's manufacturing advantages in a short period of time. China still has the opportunity to become a major manufacturing and exporting country for LED applications.
The vertical integration of LED industry resources is the trend of the times. Enterprises must recognize the development trend of the LED industry, should seize the opportunity, packaging and application development as an entity or integration, should focus on or play their own advantages. High-end LEDs with high technical requirements can be packaged with foreign chips to package their own LEDs or modules, used in development products, reduce development and production costs, reflect the advantages of integration and cost-effectiveness, and achieve industrialization. This mutual dependence, mutual promotion, and common development are good strategies.
Various LED luminaires are used in specific environments, and the requirements for the operating voltage and current, light distribution and glare requirements of the light source, as well as their geometry and size are also different. Developing a product, in the current situation, it is virtually impossible to buy the right LED for the market. Therefore, the development department and the packaging department have close cooperative relationships, and need to communicate frequently and continuously improve the technical solutions in order to package the LEDs suitable for the lamps and to exert the best lighting effects.
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