Energy-saving subsidies lead to a "big shuffle" in the product structure of the stores

From June 1st, the energy-saving subsidy policies for the five major categories of home appliances that were launched on June 1, announced the promotion of air-conditioners and flat-panel televisions. "New Deal" more than a week ago, the reporter learned in Suning, Gome, Guangbai Electric stores and other stores, the highest subsidy of 400 yuan, has begun to cause consumers to pay more attention to energy-saving products.

At the same time, merchants and manufacturers launched targeted market response strategies around energy-saving subsidies, and gradually adjusted their product mix. A large number of product models that comply with energy-saving subsidies were promoted preferentially, while older models may face the situation of eliminating delisting. As a result, home appliance stores will trigger a "big reshuffle" in product structure.

Air Conditioning: Frequency Conversion to "Full DC"

Among the five categories of home appliance products with energy-saving subsidies, air-conditioning is definitely a “big energy consumer”. In the official promotion catalogue of the “Energy Saving Products Huimin Project” high-efficiency and energy-saving room air conditioners, there are a total of 5,751 model energy efficient room air conditioners for 27 companies. The state subsidizes 180-330 yuan for fixed-speed air-conditioner Class 1, 2 energy efficiency products, and 240-400 yuan for variable-energy air-conditioner Class 1, 2 energy efficiency products.

Obviously, the higher the energy efficiency ratio, the higher the subsidy price obtained. This conforms to the current trend of “constant frequency to frequency conversion” in the air-conditioning industry. The current market share of inverter air conditioners has risen to around 40%. In Suning’s and Gome’s procurement orders, the proportion of inverter air conditioner purchases has even reached 60%-70%. And in more energy-efficient inverter air conditioners, it will realize a “full-DC” upgrade. From the promotion catalog, air conditioners that can reach the maximum subsidy standard of RMB 400 are high-end models represented by full DC inverters.

Professor Liu Zhigang, a national engineering thermophysics expert and chief scientist of the National 973 Project, said: “The principle of full DC conversion is the highest level of energy conservation in the current air conditioning industry. The global inverter air conditioner industry has experienced frequency conversion from AC to DC conversion, and finally to full-scale. The three major stages of DC conversion."

TV: LED acceleration replaces LCD

In the promotion catalogue of flat-panel TVs, a total of 1460 models of 15 energy efficient flat-panel TVs have been short-listed, including domestic brands such as TCL, Skyworth, Hisense, and Konka, as well as foreign brands such as Samsung, Sharp, Sony and Panasonic. This round of subsidy is almost harsh on the energy-saving requirements of products. Only LCD TVs with an energy efficiency rating of 1.7 and above can be subsidized. According to Ovid Consulting's survey, the current market share of 1.7 can only be achieved. 10%.

In terms of technology, more energy-efficient LED backlight LCD TVs will accelerate the replacement of ordinary LCD TVs. For example, core technologies such as “natural light” implemented by LED manufacturers on the brand can dynamically control the backlight level of the TV through the sub-region, reduce the energy consumption by at least 46%, and the standby power is only about 0.1W, which is much lower than Subsidy implementation details are not greater than 0.5W.

It is not difficult to find that the average LCD TV consumes about 300 watts per hour, while the current LED TV of the first-level energy efficiency series only consumes about half the power, and works 5 hours per day. Counting, you can save nearly 300 kilowatts a year. In the near future, the electricity price policies of various regions are about to be launched. The rise in electricity prices is unavoidable, and the peak of summer electricity consumption will also be approaching. It is indeed a more sensible choice to purchase more energy-efficient LED TVs.

Affected by this, color TV manufacturers have greatly accelerated the pace of LED. Hot smart TVs on the market, LCD screens are standard LED backlight. TCL Multimedia revealed that the LED backlight LCD TV products listed this year have all reached the national first-class energy consumption standard. All LCD TVs produced in the future will be designed according to the national first-level energy consumption standards; Samsung TV is officially announced at the beginning of the year. , The phase-out of LCD TVs will be replaced by LED TVs.

Water heater: The rise of condensing water heaters

In addition to air conditioners and televisions, the promotion catalogs for refrigerators, washing machines, and water heaters have not yet been formally announced. They are still under solicitation and approval and are expected to be announced as soon as possible in July. It is worth noting that water heater products have begun to enter the energy-saving subsidy policy. Among the four major types of water heater products (gas, electricity, solar energy, and air energy), only three major categories have been short-listed and electric water heaters are lacking. Many water heater manufacturers analyze that electric energy belongs to secondary energy, which is different from gas, solar energy, and air energy. This may be the reason why electric water heaters are not included in energy-saving subsidies.

As the water heater products first entered the market, market attention began to increase, especially the most widely used gas water heaters for the average consumer. Recently, Guangdong Gas Appliances Association has released national energy-saving technologies and products. It has a full range of premixed condensing water heaters, condensing water heaters, automatic three-segment drums, thermostatic water heaters and other models, involving the well-known Wanhe in the current market. , Macro, Vantage, Culte, Hong Kong and China Bauhinia, Jin Mida and other brands. According to Li Weiguo, president of the Guangdong Gas Burners Association, gas water heaters have undergone six stages of direct discharge, flue gas, forced discharge, balanced, outdoor, and condensing. So far, the highest level of China's gas water heaters is condensing combustion technology, and is the only gas water heater that can meet the level of energy efficiency standards.

According to the energy-saving subsidy policy, gas water heaters set a subsidy for energy efficiency threshold of 1, and the maximum subsidy is 400 yuan. At present, only the condensing gas water heater meets the standard, not only saving energy at the first stage, but also reducing PM2.5 and other particulate matter emissions in the air. A total of 16 companies in the Chinese gas appliance industry have condensation technology, of which there are 6 brands in Guangdong Province, accounting for one-third of the entire industry.

Wang Qi, owner of the National Gas Appliance Quality Supervision and Inspection Center, believes that the future of gas appliance combustion technology will be dominated by condensing combustion technology and infrared combustion technology (premixed), which includes water heaters and cooking appliances, and condensing water heaters will also become the mainstream in the future; The Gas Appliances Association of Guangdong Province predicts that the subsidy policy will make the Guangdong local gas water heater company, which is currently in the “first camp” of the market, focus on “condensing”.