09 Depression, Zhongshan, some light enterprises are cold overseas exhibitions


Participating in international exhibitions to promote their products has been a common method used by many companies to find new international customers. However, with the shrinking of European and American markets, the enthusiasm of Zhongshan enterprises to participate in overseas exhibitions has also declined. Experts and industry insiders said that the use of exhibitions is still an important way to explore emerging markets. The government should reduce information asymmetry and make enterprises more confident.

In order to continue to explore the international market of lamps, lighting and electric light source products in Zhongshan, especially in Europe and Italy, the China Council for the Promotion of International Trade announced the Milan Lighting and Building Technology Exhibition (Livinluce2009) on May 26th. The news was held on the 30th, but it should be awkward. According to relevant sources of the CCPIT, 120 companies have signed up at this time last year, but now only 20 are registered. The economic situation is not good. The situation of enterprises going to Hong Kong is slightly better. The participation in other overseas exhibitions is greatly affected.

Last year's participation in the Canton Fair did not have any effect, and there were very few orders from overseas customers this year. Therefore, we are not planning to participate in the Milan and Frankfurt Middle East (Dubai) lighting exhibitions, and the cost of participation is also high. Mr. District, a lighting company in Guzhen, frankly expressed his own ideas.

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