Video sites don’t always think about copyright, think about how to make money first

the reason is simple. Copyright is a good thing, especially for video sites. As we all know, there are copyrights, there are users, there is traffic, there are users of traffic, Internet companies can stand up and ringing, to survive and live well, only tomorrow.

According to the majority of people's thinking habits - simplification and linearization - they have become copyrighted video sites to survive and live well for tomorrow.

Is this true?

It seems that this may be true. With copyright, you don't waste your time. Everyone comes to a video site, not just running content. One of the most widely recognized standards for Internet companies is the number of users, which is a user's value. Multiplying by the number of users is the company's valuation or market value. This standard is particularly applicable to Internet companies with relatively simple businesses. As long as you get the user, everything is not a problem. Some facts also prove this point. For example, a goose factory, with a large number of users, got mixed up and got up, and sat down on the top spot of a hilltop. To this day, hard living has become emperor penguin. Bringing the user to make the princes play this game, and the princes can only get it right.

In fact, this is not the case.

Users and users are completely different. Some users are revolutionary martyrs who deserve to sing and never waver. Some are even better than the traitors who are tempted by the wind, but most users are such wall coverings. If there is no strong constraint or attraction, they will use the wind to this attribute. For video sites, especially. Their users can basically be classified in the wall grass category. Why do you say this? Because users enter the video site is running video, the video site for their stickiness is the content, and the content of the stickiness is only once or twice, even if the fine content is not more than ten times. For most people, the vast majority of content will not be read once or twice. If a video site wants to stick to users, it needs to provide content continuously, and it must be attractive content, otherwise the user will immediately switch positions. The transition camp on the Internet really should not be too simple. Therefore, the number of users and traffic for the current video site is only a temporary rise and fall, rather than the rise and fall of an era. Because current video sites cannot control content, they are controlled by content. Although there are some home-made contents, there are few influential ones. There is still a long way to go for content that is only well-made and has broad recognition and influence, such as "The House of Cards."

At present, most video sites are working hard on content creation. This is not wrong, but they ignore the other aspect, the user. They need to change the nature of users, remove their wall grass properties, create more defects for users, increase the cost of leaving them. This results in users who are more stable and loyal (whether this loyalty is active or passive). This is more important than content development.

Stable and loyal users are just the beginning. It's like a prince's wedding with Cinderella. After the user is confirmed, he must also face a key issue, profitability. The Goose Factory has changed the number of users and it has emperor penguins. If it is not realized, the number of users is only the number of users. It is a bit harsh to say that the number of users is nothing. How is the goose plant realized? Through the financial report, we know that the direct income of the goose plant on QQ (VIP users, a pile of diamonds or something) is not much, and its pillar is the game.

Video sites want to be profitable and need to make a fuss out of the video.

One of the more popular arguments is big data. After the popularity of big data comes to the end, users can place targeted advertisements. Each user sees different combinations of advertisements. The effect of advertisements is unprecedentedly strong. As a result, the income of advertisements will increase geometrically. I am skeptical about this. In an analogy, during a war, one side replaced the burning of fire sticks with Marker, dreaming of how he swept through the world of Liuhe. He forgot that his opponent or enemies also changed Mark, and they still stand in the same place. On the balance. With respect to the delivery of precision advertisements, video websites can be launched, portal websites can also be launched, social networking websites can be more effective, and how can video websites ensure that their advertisements are the most effective? It cannot be guaranteed. In this case, why do advertisers need to increase their advertising costs? Of course, we must admit that advertising on the Internet is more accurate and targeted, and it has natural advantages over television and other forms of advertising, but there is also a possibility. TV advertisements and other advertisements have changed. For example, advertisements for specific products are no longer made, only brand advertisements are made. In other words, there is a current predicament. The era of big data has a dilemma in the era of big data. It is not big data. It is perfect. Then, all problems and problems are easily solved. Big data is not a panacea. At the same time, we must also consider one point, that is, big data is not a person, a company, but the whole world. Everyone stands on a starting line and the relative advantages brought by technology are offset.

How to profit?

At present, domestic and foreign video sites do not have a revolutionary profit model, nothing more than advertising, advertising, and services. These are articles based on copyright or content. Is it possible to shift the focus and shift the focus of making money from copyright to users and launch products or services targeted at users? For example, there are many users who are obsessed with Xiao Xiao Shuo. Is it possible to sell Xiao Xiao Shuo as a publication to him? Is it possible to do some Gao Xiaosong dolls? Is it possible to do some similar talk shows? Or Send out programs that differ from those of Xiao Shuo. These programs can be used to sell advertisements.

Throughout the Internet, everyone likes to make a fuss about the product, not the user. It's not that it's not a good job to make a fuss on a product, but that everyone is making a fuss about the product. In China's current situation, homogeneity and shanzhai can't be avoided. The moat is difficult to establish. Why, then, why don’t you think about the sword? , make a fuss on the user. If the user's article is done, there will be a natural moat. Abstract: According to the majority of people's thinking habits - simplification and linearization of the problem - it becomes a copyright video site to survive and live well for tomorrow. Is this true?