Youku potatoes to start? Barrage video sharing site is not good

Rumors that the parties did not confirm were that Youku Tudou sued the copyright infringement at Station A, and the settlement plan proposed by Youku Tudou was that Acfun used the equity and 18 million in cash as compensation. The Internet even emanated "A station is suspended from April 1st".

The actual situation is that A station just changed the new stationmaster. On the evening of March 15th, the interface news reporter contacted the new webmaster of rice at station A. He said that station A will not be closed, and the company has been working overtime years ago, but more information cannot be disclosed at present.

Both Acfun and Bilibili have AGC (anime, games, and comics) content, and are the earliest and most popular barrage video sites in China. They are also generally regarded as two typical “secondary yuan” websites. According to Alexa's data on March 17th, station B ranked 284 in the global website, and A station in the global website ranked 755. The two companies are collectively known as AB stations due to their outstanding reputation in the domestic secondary population.

In the early stages of development, there was a "court fight" between AB stations.

In 2007, A station was established, and the new form of barrage (user message is shown in the video) attracted many users. According to a user who has been in the A station for a long time and then transferred to the B station, in 2009, the A station often experienced server problems, equipment downtime, resulting in A station can not be accessed for a long time, and the content was not reviewed, so A station senior The member bishi (CEO of the current B station) created "Mikufans" as a backup service station for station A.

In 2010, the popularity of Station A reached its peak, but Station A's Owner xilin did not have as much time to manage Station A at that time, and there was a phenomenon of user loss and UP (uploaded video) away. It was during this period that Bishi, the founder of the reserve site "Mikufans", began to scramble to establish his own team and pulled a large number of original UP owners from station A, renamed the alternate site of station A to Bilibili.

The barrage is not an innovative move by the AB station. The model they are trying to emulate is the Japanese animation animation video website ninicico animation.

On December 12th, 2006, the company went offline, and by the end of January 2007, in just over a month, the total number of “barrage” on the site exceeded 5 million, and the number of videos viewed exceeded 100 million. According to Alexa's website, the current ranking of ninicico is 76, with an average daily IP of 2.86 million and an average daily visit (PV) of 570 million. Due to its influence among users, even some important political activities in Japan have begun to choose to broadcast live on the ninicico website. According to the "Nikkei Chinese Network" report, on December 15, 2014, the ninicico animation was broadcast live by the Japanese House of Representatives, and the total number of live video viewers reached 350,000.

Even if it is niniconic, it has encountered copyright issues. In 2007, YouTube prohibited the animation of nicolco from accessing its videos. Then Nichono Animation's shareholder Niwango created its own animation sharing service site, Smilevideo, which allows access to animations stored on websites such as Smilevideo. With more and more users of niniconic animation, many original content producers are also very willing to cooperate with niniconic animation. Nicenico has also attracted more users because of its rich content, which has brought more benefits.

A station and B station are not so good luck. The major video sites are increasingly intensifying copyright protection. In December 2014, iQiyi brought the B station to court due to copyright issues.

Although AB Station has already started to purchase copyrights, compared with large domestic video users, the two websites do not have an advantage in content. Taking the purchase of Xinfan in various websites in October 2014 as an example, iQIYI, Youku Tudou, Tencent, and B station respectively have 13 exclusive copyrighted animations, 3, 1 and 2, non-exclusive copyright animations 21 and 12. , 4, 3, the number is very different.

Profitability is the old problem of AB stations. At present, the revenue sources of the B stations include game intermodality, offline activity tickets, and sale around animation. Game-based transport is the main source of profit for station B. According to data from Rubik's Cube, station B has previously jointly operated “Bad School 2”, “God's Blade”, and “LOVELIVE! The school idol festival, Mei Luke Story, and many other mobile games/pages, only the monthly water of “Crash Academy 2” reached 10 million yuan, of which nearly 50% came from the B station.

Dwango (niconico's owner) executive Toshihiko Ota once said in an interview with Japanese media that ninicico’s income comes from three blocks, membership fees, advertisements, and direct sales (ie, offline activities, sales of some of its peripheral products, or Anime star actor's live event tickets).

With a large amount of stable users and traffic, advertisements have gradually become the main source of income for the ninicico website. At the same time, through a large number of offline activities, the ninicico website has trained a number of anime star performers and UP owners. The nicolco website often holds these stars to meet with fans. Yes, to get income.

The B station has also introduced this model in the past two years. For example, in the second session of the Bilibili MicroLink (BML), the station B invited the crew and never expected the event to have more than 3,000 visitors.

Even so, it is still difficult for the AB station to reach the ninico's influence in Japan at home. Not only did the animation culture affect contemporary Japanese, the animation industry has grown to become one of Japan’s important industries, but also because of China’s strict review of cultural introductions, and the country’s major video sites have also joined this field, exacerbating competition.

According to Tencent’s internal staff told the interface news reporter: “The introduction of Riman is an important strategy, but we also value the output of domestic original comic content.” It is reported that the total number of authors of Tencent’s current submissions exceeds 50,000, and the number of signing authors is 440. 244 copyright works. According to Tencent's anime data, in 2015, Tencent Animation will introduce 500 pieces of Japanese original works.

Despite the fact that B had revenue in the game intermodal and offline meetings, the B and A stations have not achieved overall profit so far. When a more powerful video site begins to marry this cake, the time and space reserved for AB stations may become less and less.