[The ultimate evaluation] barley, millet, music as TV brand comparison, Dr. Peng slouching

On February 4th, Barley Technology held a new product launch and called LeTV SuperTV to launch the first operator TV--Barley Super TV. Here's a comparison of the Barley Super TV (D55s) and MillTV 2 (MiTV2) and LeTV X50 AIR mentioned at this conference.



Hardware configuration: no thinner only thinner, no strongest only stronger



Starting from the screen, MiTV2 uses LG/Huastar Optoelectronics 4K ultra-high-definition 3D panels, and Ruiyi Optoelectronics top backlight module with a display size of 49 inches.



LeTV Super TV uses the 4K panel provided by InnoLux, the world's top 4K screen supplier, and is 50 inches in size. From the screen, the two are similar.

The Barley Super TV uses a 55-inch ADS hard screen, and the 4K TV experience is better than the previous two. At the same time, Barley TV uses an all-metal integrated rear shell and an all-steel back panel, which looks quite thin and thin, with a thickness of only 30 mm at the thickest part. In contrast, the MiTV2 has a 54mm thickest body and a LeTV X50 AIR of 44mm. The ultra-thin body and large screen have always been the common pursuit of manufacturers and consumers. At this point, the barley super TV may be more likely to be favored by consumers looking for appearance.

From the system performance point of view, MiTV2 and LeTV X50 AIR also configured a powerful 4K smart TV chip MStar 6A918, equipped with a quad-core 1.45GHz CPU and Mali-450MP4 GPU, and also equipped with 2GB of memory, 8G flash memory. The Barley Super TV uses the Amlogic T866 quad-core CPU and the Mali eight-core GPU, supplemented by 2G cache and 16G flash memory. It not only supports H.265 hard decoding like the first two, but also has superior image processing capabilities.

At present, the life of the display screen of the LCD TV is about 8 years, and the smart accessories inside the TV will complete a new round of upgrading almost every 18 months. Due to the complete split design of Barley Super TV, the long-lived LCD screen can be “lived to the old” under the premise of being able to continuously upgrade the cloud host so that users can always enjoy the highest-end configuration of the smart TV.

Comments: The realization of the hardware is not a big problem for TV manufacturers, updating is very fast. Today, barley super TVs can be launched. Tomorrow, other manufacturers can launch thinner TVs with more powerful performance, not thinnest but thinner.

Contrast in content: Xiaomi and LeTV are not good masters

Xiaomi cooperates with CNTV's future TV, constantly updating high-definition video content in the built-in Blu-ray zone and 3D zone, and constantly updating applications in TV built-in application stores and game stores.

LeTV is relying on the superior resources of LeTV TV's exclusive content on TV. On the one hand, it continuously purchases long video copyrights and strengthens its copyright advantages. On the other hand, it continues to increase its investment in self-produced film and television dramas and variety shows, and has unique advantages in terms of content that are difficult to match.

Xiaomi announced at the end of 2014 a billion US dollars to invest in the video content industry, mainly to solve the content of the millet TV and the box, improve the user experience.

Bare TV's unique access to the central Galaxy Internet TV integrated broadcast control platform, with high-quality resources such as CCTV, Jiangsu Internet TV and other content service platforms, can provide more than 140,000 hours of free HD genuine content. In addition, Dr. Peng pays heavily to build China's largest cloud application and cloud game market, and provides Internet smart TV users with more premium content and home entertainment experiences.

DVBCN commented: Barley Technology has exclusive exclusive content for licensees, and will introduce iQIYI content in the future. LeTV has exclusive exclusive content for licensees and LeTV's own content support; Xiaomi TV has exclusive exclusive content for licensees and millet spends 1 billion. U.S. dollar invests heavily in the video content industry. In the future, the content of others is more attractive. It also needs to see the development of various partners.

Package price comparison: Does LeTV not look for operators to cooperate

Barley Super TV uses a service value-added charging model. Buying a D55s separately costs 3,333 yuan. If you use Domy Hi-Fi, it costs 3,999 yuan. In addition, on the basis of 3999 yuan products provide a third gear package: plus 100M barley super broadband 1 year, priced at 4999 yuan; plus 1G barley super broadband 1 year, priced at 5999 yuan; plus 1G barley super broadband and Barley's very clear viewing fee package for 1 year, and barley routers, priced at 6999 yuan.
Music X50 Air first purchase price of 2999 yuan plus 980 yuan two years service fee, a total of 3979 yuan, so that you can watch music TV network for free.

Millet TV 2 is priced at 3999 yuan. There is no other bundled service that requires additional payment.

Is it not beautiful to buy a broadband TV? Dr. Peng has broadband. Can LeTV not use it? This music has long played

In March 2014, LeTV TV super-strong TV landed in Jinan Unicom, launched a broadband + 3G mobile phone + super TV strong joint activities, divided into 3388 and 2988 two packages. As long as the user deposits 3388 yuan, he will send 40-inch music TV, 10M broadband for two years, a 3G mobile phone, 239 yuan for calls, and two-year television programs for free. In addition, users who purchase this product package can enjoy the "Add 240 yuan, enjoy 20M best broadband" experience, valid for two years. The other package price is 2988 yuan, sending 40-inch music TV, 10M broadband for one year, 3G mobile phone, 319 yuan for calls, free viewing of two-year TV programs! Users who purchase this product package can enjoy "an increase of 120 yuan , Enjoy 20M Best Broadband "Experience Event, valid for one year.
Comments: Although Dr. Peng is an operator himself, the introduction of a bundled package has advantages. But this is an era of competition, the three major operations will continue to innovate, TV manufacturers will continue to innovate, the Internet company is constantly innovating, packages can be constantly updated iterations.

Editor's Note Xiaomi Company has made a lot of efforts in the field of smart home in recent years. The millet box, which was invested in a billion dollars, can transmit the contents of each platform on the mobile phone to the TV. Since Xiaomi’s user word of mouth has been good, perhaps through the mutual care of the Xiaomi family products, it can make up for the disadvantages of content. At the same time, Xiaomi TV can only serve as a good content carrier. LeTV started with the launch of the first super-television, continuously transborder and vertically integrate resources, and carried out the LeTV eco-strategic layout of “platform + content + terminal + application”. As for barley technology, as its first telecom operator TV, its core strength lies in the network environment provided by the Barley Super TV, namely, the barley super broadband. Barley Super TV also brings a distinctive business model of "Content + Hardware + Advertising + Applications + Broadband". However, millet TV 2 (MiTV2) and LeTV X50 AIR have been released for a long time. Maybe the two companies have already plotted to release newer and bigger TV brands. This comparison of barley television seems to be somewhat Newer than the old, then what's the contrast? It feels a bit self-confrontation, but consumers will eventually choose who will depend on who has a better user experience.


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