Leading Internet TV Industry Leader

Today, the advancement of all parties in the industry chain has also become the most effective path for the current business promotion. In 2015, this industry is full of opportunities and challenges. Then, what strategies will the companies in the bureaus use to respond to this changing industry pattern? Reporter's Dialogue Shao Peng Ding He listened to his blueprint for the company's strategic development in 2015.



For Excellence Pollock, 2014 is a year of continuous running. After analysis and digestion of all factors including national policies, industry trends, user needs, and technology trends, Premier Pulsing in 2015 is brewing a series of The strategic upgrade includes both the optimization of the internal operating structure of the company and the in-depth strategic layout based on the capital level. This year, excellent friends and Pule will fully expand its Internet TV market territory and complete the transition from the pioneer in the Internet TV industry to the leader. Mr. Shao Yiding, chairman of Youpeng Pule, summed up the layout of the excellent friends and the Pule strategy in 2015 with five key words. He described it as the five “knives” of the excellent friends in Pune. It must be “stable and accurate.” . He said that this year's Premier Pengle will implement the understanding and breakthrough of the Internet TV industry from the five dimensions of “user insight, talent building, brand explosion, value realization, and capital construction”.



User Insight: Accurate Mass Data Allows Users to Standardize Statistics

The first keyword mentioned by Shao Yiding is: User insight. The reporter noticed that this was also the core word that excellent friends and pop music had been constantly emphasizing on various occasions over the years - "starting from the perspective of insight and starting with the user." In 2014, Ulead Pollock and Nelson Network jointly released a white paper on China's Internet TV development. It conducted a comprehensive and objective analysis of the Internet TV audience. Family elements and affection culture have become a core value of Internet TV.

Shao Yiding pointed out that in 2014, excellent friends and Pule had done enough homework to gain insights into home users. Currently, Youpeng has taken the lead in the industry to carry out research on “people” data. Through careful analysis of growing family user data, it has personalized and personalized the individual data under the family profile, thus pushing content, advertising, and TV. Businesses provide accurate data support. At the same time, the data also provides strong objective support for product upgrades, technological innovations, and application upgrades.

For the number of users concerned about the Internet TV industry, Shao Ding told reporters that the current lack of authoritative and standardized statistical standards in the industry, excellent friends believe that the amount of coverage or even the amount of activation alone is of little significance, the amount of real valuable users must be Focusing on "active monthly users", "active daily users", and "users' time for use" is the real expression of business value. The rules of the industry competition must be set beforehand. Don't start with "watery". In 2015, Premier League will use its most authoritative international third-party evaluation agencies to disclose its own user information with the most stringent user-defined criteria. At that time, the excellent user development performance of Premier Pengle will definitely reflect the outstanding transcripts that have been based on “user insight”.

Talent Construction: UP Academy tries its best to create an industry elite

With the rapid development of the Internet TV industry, the reserve of quality talent is a crucial factor in determining the success or failure of the company.

Shao Yiding explained that currently, excellent friends and Pule has fully launched the excellent introduction and cultivation mechanism for excellent friends in 2015. Apart from high-paying professionals in various fields, we will also enhance the professional skills of the team. He said that in 2015, Ulead Pollock will establish the “UP Academy” named after the excellent spelling of excellent friends. In the form of open classes and salons, it will invite government industry decision makers, partner executives, industry leaders, and teams to work regularly. Conduct exchanges, improve the quality of all employees, upgrade the team's business capabilities, and create a “Huangpu Military Academy” for the Internet TV industry. In addition, Shao Yiding also revealed that after the success of the “UP Academy”, resources will be open to the whole industry. Relevant training courses will be broadcast regularly on the new Internet TV service platform jointly built by Guangdong Radio and TV Station and Youpeng Bole in the form of video self-developed programs and shared with the whole industry.

Brand Outbreak: Brand New Brand Strategy, Showcasing a Brand New Superior Fun Pollock

Shao Yiding emphasized that with the continuous maturation of the Internet TV industry, the focus of competition in the industry chain must shift from products, prices, etc. to brand influence competition including services, culture, and integrity. In the past few years, excellent friends and pop music have had a certain lack of brand building. This year, the company’s brand promotion department will employ various senior experts in the field of brand communication to help Premier Pengle expand and grow the company's brand. At present, the brand awareness of excellent friends and Pule has gradually become clear, and the internal business lines are equipped with a dedicated person in charge to assist the brand department in improving corporate culture construction, business brand promotion and other aspects. In 2015, excellent friends and Pule will usher in The brand broke out in years.

According to reports, excellent friends and pop music will complete the expansion of the company's brand from the industry sector to the consumer sector this year, and strive to create excellent friends Poller Internet TV service in the minds of ordinary users of the gold medal image.

Realization of Value: 2015, The Value of Internet TV Industry Realized in the First Year

As we all know, at present, in China's online video industry, the PC-side and mobile-end video fields are still burning money. The industry has been in a serious imbalance. However, with the rise of Internet TV, people have found that the value of the commercial realisation of users on this TV screen is very high. This is an important reason why many Internet companies have entered the Internet TV industry one after another.

Shao Yiding believes that the current business model of the Internet TV industry has gradually matured, and it is fully equipped with the basis for starting the realization of commercial value. The realization of this matter, in addition to doing its own service, but also learn to empathy, the interests of all partners in the industry chain must be a good trade-off, fully mobilize the development momentum of each node. Therefore, this year we will work together with our partners to launch a viable win-win mechanism to nurture the entire Internet TV market so as to achieve a win-win result for everyone.

Throughout the industry, the value realization of the Internet TV industry includes accurate, interactive advertising, user-to-content payments, TV e-commerce, and value-added application distribution such as games and education. In 2015, excellent friends and pop music will start the vigorous development of commercial value from all above perspectives. The time for tapping the internet TV gold mine has arrived and it is time to wait.

Capital Construction: Instead of adding a barrel of oil, but connecting to an oil pipeline

Capital is the driving force behind the company's growth. Shao Yiding said that it is based on overall consideration of the overall business development of the company. The company has launched a large capital strategy to promote the rapid development of superior Pengle by introducing foreign capital and integrating corresponding resources.

Through the introduction of capital, excellent friends Bullock will optimize its own resources integration. On the one hand, OTT, DVB + OTT, IPTV + OTT and other service solutions are further improved to improve service quality. At the same time, more premium content is strongly introduced to enrich the content of the platform and provide users with a better audiovisual experience. Shao Ding said that through the construction of the capital strategy, it will fully open up the company's products, terminals, channels, technology, advertising, brand and other business lines, so that excellent friends Pule is more familiar with the user family, becoming its first choice for the use of Internet TV services.

According to the reporter's understanding, the excellent Pengle Capital strategy has actually been officially launched at the end of 2014. The introduction of capital will soon be in place. Recently, the company will have major capital disclosures. "We don't drive right now, so adding a barrel of oil is as simple as this, but we must build a pipeline that supports the rapid advancement of the company," said Shao Yiding.

According to reports, Superior Pengle is one of the earliest companies to enter the Internet TV operation service industry in China. It is a large-scale and influential Internet TV cloud platform operation service provider in China. You Peng Bole is a Guangdong TV and Internet TV business. The company's exclusive strategic partners are dedicated to building the world's leading and best-quality Internet TV cloud platform operation services.

In 2015, we should be full of expectations for the development of Ulead Pollock!