One year to complete the integration of soft and hard, to see the three magic weapons

The brand founder and Global President Zhiqiang Fuqiang
On September 9th, 2016, we will continue to look at the brand day, through online channels such as Suning, Yidong, Jingdong Mall, Tmall Mall, Gome Online and Kanshang E-commerce platform, and offline CAN partner stores. Selling 79,000 units on the same day, only one day of sales will easily break the 100 million mark. We must know that as an Internet super TV brand, the industry has gradually formed a consensus: the Internet TV's focus on 2016 is in LeTV, Kansang, and Xiaomi. Looking at the market is still able to rise rapidly in the Internet market, occupy a considerable share of the corner to achieve overtaking, I think it is still see there are three magic weapons.


909 see Shang brand day sales break 79,000 magic weapon 1, hardware win: see still super series products, 618 total sales of the entire network second, hardware activation exceeded 350,000 ... ... over the past year still look forward to hand over the "occupation The answering hardware in the living room is the channel and the basis for the "occupied living room" scenario. Hardware must be excellent. There is no short cut for any Internet TV maker. It requires careful product polishing. Of course, we still understand the truth of hardware winning, and we have successively launched a series of brand products, such as Super TV, CANbar Super Sound, and CANbox Super Cloud Box. Whether it is a high-quality, cost-effective look still super TV series products, outstanding, intelligent extraordinary CANbox super cloud box products, or OTT-enabled fever-class high-fidelity audio CANbar super sound tyrants, The unassuming, attentive look is still intelligent terminal will always know how to properly interpret the moving heart of the United States.
With cost-effective configuration and blazing price, 618-year-old big promotion, see still Super TV F55 become the whole network 55-inch 4K TV sales champion; see still Super TV C49S become the most popular 49-inch LCD TV; The still-super-smart TV C42S became the most popular smart TV, and topped the list of Jingdong TV sales charts, and also became the country's Suning's same-size segment sales champion... 618 Seen the record, ranking among Jingdong and Suning And the country's major professional e-commerce platform sales list, ranked second in the Internet brand, become a dark horse in the Internet smart TV circle.

Looking at the Shangchao Neng TV family's best-selling products, and before July 1, 2016, the number of users who saw the hardware's activation exceeded 350,000, and the weekly boot rate reached 90%. This is an important signal: a living room with a TV, each with 3-5 people. With 350,000 hardware activations, there may be millions of users. Looking at the past year, it can be said that the initial "occupation of the living room" was achieved.
Magic weapon 2, complete audio-visual closed loop: Through the 4K smart TV, CANsolo M, CANbar S2 Pro and other hardware, for users of high-quality audio-visual experience
On September 1st, it was still held in Beijing to hold a "Journey of Technology and Art" to see the brand's Qi Qi curtain ceremony. Seeing not only announced the opening of the brand season, but also introduced CANsolo M portable Bluetooth speaker and set audio and TV box in one CANbar S2 Pro, completed the first domestic Internet smart TV audio-visual closed loop, nothing more.
At present, China has established traditional TV manufacturers such as Hisense, Haier, Skyworth, Changhong, TCL, and Konka, as well as Internet TV manufacturers such as LeTV, Kansang, Xiaomi, Xiaoke, Storm, Cool Open, and Popularity. BAT also began to enter the market. In addition to cooperation with Changhong, TCL, Skyworth, Hisense, Konka, Philips, and other Internet licensees and hardware manufacturers, Tencent launched TV services and launched its own Penguin TV. Baidu teamed up with TCL and Iche. Art, Ali hooked up to Haier.
For a time, the competition of Internet smart TVs tends to be homogenous and intense, especially in hardware. As a result, everyone overlooked the scene of the living room. It is an experience that requires not only watching but also listening. Seeing through the 4K smart TV, CANsolo M, CANbar S2 Pro and other hardware and DTS, 4K content area organic collaboration, to create their own unique video + listening closed loop, users can see through this audiovisual closed loop to obtain a higher quality experience .


See still portable Bluetooth speaker CANsolo M
Magic weapon 3. Accelerating the creation of soft power: Multi-convergence enhances the competitiveness of content differentiation and provides 12-period zero-interest payment financial services In recent years, Internet companies have tapped into the field of smart TV manufacturing to supplement the low-cost model of content revenue with hardware. Overturned the original price system and drastically reduced corporate profits. In August 2015, Gao Sumei, deputy director of the Ministry of Industry and Information Technology Supervision and Coordination Bureau, revealed in an interview that the average price of smart TVs in the industry has dropped by more than 30%, and that about 30 billion yuan in profits has been transferred to traditional users.
It can be said that competition in the Internet TV market has entered the second half. Hardware is important, and soft power is more important, especially in content and service. Looking at the content still has the unparalleled advantages of other Internet smart TVs: see the natural advantage of relying on the CIBN Internet TV platform's largest domestic net content group and the largest outsourced copyright library, combined with Youku, Sohu Video, PPTV, and Tencent jointly created PB-level video content, movies, TV dramas, sporting events, liveshows, and carousel channels, which are updated and broadcast 24 hours a day, creating a unique content advantage for users who are looking at the market. Through the integration of massive resources, Kanshiro sees the integration of platform resources and application resources across the board, integrates videos, e-commerce, games, and smart homes as a whole, and has the largest game distribution platform on the Internet. The most professional video shopping platform in China (overseas purchase) and the most authoritative TV application market in China provide users with an excellent visual and audio entertainment life with “Audio-visual closed loop.” Popular TV application market.
Internet TV has a strong family identity and is the center and core of the family. Looking at the advantages of its own Internet TV, Zheshang integrates high-definition, high-quality audio, and high-definition video quality, integrates smart homes with Internet TV as the core, and introduces the “Super-Smart Home” hybrid cloud solution: through intelligent cloud platforms and The end-user system integrates the family attributes of televisions into smart homes and uses TV as the central role to control family smart life. The complete large-screen ecology will also be integrated into smart homes and achieve rapid landing.


We are still looking at the wisdom of family product display in order to allow more users to experience the super-sighted "vision" and super "sound world" of watchers, stepper super "intellectual home", this preparation is sufficient, see through September The brand season also provides users with "no routine" financial services: consumers can choose to pay in installments when they are looking to pay for their products, and they are "12 zero-interest-free zero fees." On the basis of the combination of software and hardware, it was only September 9th, “909 is still looking at the brand day,” the day of omnichannel TV sales broke 79,000 units, only one day sales easily exceeded 100 million mark. At present, Shang Chao Super TV has accumulated sales of more than 500,000 units, and sat firmly on the first echelon of the Internet brand, but also went one step toward the goal of 1 million units.
In 1 year, it still takes a long time for others to take a few years to complete. In September, the “KaiShang Brand Season” pushed by the market seems to be the main online market, which is actually linked online and offline. See the two offline experience stores that are being built in Beijing and Wuhan in full swing. From the second half of 2016, the realization of the curve overtaking has begun to focus on the offline channel and gradually changed to the direction of the parallel and fine line expansion of the online and offline tracks. It is initially planned to build 1,000 lines during the year. Experience shop.
After the integration of hardware and software, with CIBN's "national team background" and amazing speed, it is still making progress. What kind of new achievements can be achieved after one year? Worth looking forward.

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