National mobile phone new breakthrough Lefeng sales in 2015 exceeded 10 million

According to the latest market research data from Sino Research Institute, the top ten domestic smartphone manufacturers in China for 2015 have been released. The previous group known as "China Cool Alliance" — which included ZTE, Huawei, Coolpad, and Lenovo — has now shifted to "Huawei Ouwei," consisting of Huawei, Xiaomi, OPPO, and vivo. Meanwhile, the ranking of Chinese smartphone brands behind the leading companies has also experienced significant changes. Bailifeng, a rising brand, climbed to the top 13 in the domestic market, with global shipments reaching 13 million units in 2015, successfully entering the elite group of ten million-unit sellers.

Since its entry into the communications industry in 2005, Sinodata has become a key player in market research. Bailifeng, originally a small and unknown company, has grown steadily through R&D, manufacturing, marketing, and service, evolving into a high-tech enterprise. In 2009, the "lephone" brand was registered in 120 countries worldwide, operating across five continents with 33 branches, over 100 brand partners, and more than 500 service centers. Domestically, it covers 31 provinces, 300 cities, and 1,000 county-level units, working closely with China Mobile, China Unicom, and China Telecom. On e-commerce platforms like Tmall and JD.com, lephone has established flagship and self-operated stores. According to third-party evaluations, the brand value of "lephone" exceeds 2 billion yuan. Technical innovation and product development have been central to Bailifeng's growth. The company has continuously increased R&D investment and expanded production scale, launching new technologies and products. It has added six high-speed SMT placement machines and 20 assembly lines, reducing new product development time from an average of four months to just 2.5 months. With 13 new products launched, monthly sales have exceeded one million units, and production capacity has surpassed two million units. As of August 2015, Bailifeng’s global mobile phone sales had surpassed 50 million units. Currently, Bailifeng's product lineup includes family, national, boutique, and full Netcom series. Popular models such as T2, W2, T5, W7, T6+, F1, and T6 are already on the market. The upcoming boutique and full Netcom series are highly anticipated.

Despite challenges faced by domestic smartphone brands, opportunities and challenges often go hand in hand. Huang Mingquan, Chairman of Bailifeng Technology, noted that many domestic brands performed well in 2015. "We aim to promote healthy development across the entire mobile phone industry chain, growing together for the benefit of the whole sector. We will continue to choose the right markets and products." These words highlight Bailifeng's clear and focused strategy.

Huang Liming, Chairman of Bailifeng Technology, summarized the achievements of 2015. Looking ahead, the company set ambitious goals: a sales target of 22 million smart terminals in 2016, and a three-year goal to reach the global top 10.

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