National mobile phone new breakthrough Lefeng sales in 2015 exceeded 10 million

According to the latest report from Sino Market Research Institute, the top ten domestic smartphone manufacturers in China for 2015 have been released. The previous group of Chinese phone brands known as "China Cool Alliance" (including ZTE, Huawei, Coolpad, and Lenovo) has now been replaced by "Huawei Ouwei" (Huawei, Xiaomi, OPPO, and vivo). The rankings of Chinese phone brands behind the top tier have also experienced significant changes. Bailifeng, a well-known Chinese brand, climbed to the TOP13 in the domestic market. In 2015, its global shipments reached 13 million units, successfully entering the tens of millions club. Sino Data, a leading market research institute, has been active in the communications industry since 2005. Bailifeng started as a small and unknown company, gradually growing into an integrated high-tech enterprise that covers R&D, manufacturing, marketing, and after-sales services. Internationally, the "lephone" brand was registered in over 120 countries in 2009. Its business spans across five continents, with 33 branches, more than 100 brand partners, and over 500 service outlets. In China, the company has established after-sales coverage across 31 provinces, 300 cities, and 1,000 county-level units, working closely with China Mobile, China Unicom, and China Telecom. On e-commerce platforms, lephone has official flagship stores on major sites like Tmall and JD.com. According to a third-party evaluation, the brand value of "lephone" exceeded 2 billion yuan. Bailifeng has always focused on technological innovation and product quality. The company increased R&D investment and expanded production capacity. It launched various new technologies, processes, and performance products, including six high-speed SMT placement machines and 20 assembly lines. The time to develop new products has been shortened from an average of four months to just 2.5 months, with 13 new models launched. Monthly sales have surpassed one million units, and monthly production capacity exceeds two million units. As of August 2015, Bailifeng's global mobile phone sales had already exceeded 50 million units. Currently, Lephone’s product lineup includes family, national, boutique, and full Netcom series. Popular models like T2, W2, T5, W7, T6+, F1, and T6 are already on the market. The upcoming boutique and full Netcom series are highly anticipated. Despite the challenges faced by domestic mobile phone brands, opportunities and challenges coexist. Huang Mingquan, Chairman of Bailifeng Technology, stated, “We aim to promote healthy development throughout the entire mobile phone industry chain and grow together with all players. By choosing the right markets and products, we will continue to move forward.” From these words, it is clear that Bailifeng has a clear strategic direction. In 2016, Bailifeng set a sales target of 22 million smart devices, with a long-term goal of reaching the global top 10 within the next three years.

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