——Interview with Luo Jianjun, General Manager of 28 Paradise Shopping Guide Network/Zhang Xiangyu, Xingbang Industry Network
Since August, with the large-scale coverage of the Guzhen Lighting News for several weeks, the group-purchasing activities launched by Xingbang Industry have penetrated into the entire lighting industry. In the industry's attention, in order to increase the propaganda of the group's group purchases, so that it is more deeply rooted in people's hearts, Xingbang Industry Network editor interviewed Luo Jianjun, the general manager of the 28th Paradise Shopping Network.
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28 Paradise Shopping Guide () is a shopping guide network for home appliances, building materials and furniture. The website also opened a group purchase project for the most end consumers. Because it is a peer, the feeling of group buying is also quite deep. Mr. Luo said that the entire industry is facing a sharp rise in raw materials and rising costs. Some small and medium-sized enterprises have closed down, and most enterprises are facing difficult situations. Xingbang Industry launched the “Group Supply Group†project in a timely manner, which is like a timely rain, which has reduced the marketing channels and reduced the cost to the greatest extent. It has unloaded heavy burdens for manufacturers and distributors, and opened up the survival of small and medium-sized enterprises. The situation has broadened the road. The mode of "group supply for group purchase" is the inevitable result of the industrial informationization road, and it is also the inevitable trend of enterprise survival and development.
“Group buys†is a new sales model that breaks the traditional sales pattern. Many people in the industry are worried about whether these two sales methods will conflict, whether they will set off a new round of sales wars, and doubt this new type of group. Whether the group purchase will be widely recognized. When talking about this topic, Mr. Luo’s attitude is very positive and optimistic. He said that the norms are orderly, and they do things in their respective fields. The traditions and new types have different markets and complement each other. With such a large market share, the network can only do a part of it, and the market still needs to rely on agents and operators. The result of the competition between the two will promote a more standardized and orderly market sales model mechanism, and the biggest beneficiaries will still be consumers.
In the business model of group purchase for Xingbang Industrial Group--with the industry media "Guzhen Lighting" weekly magazine as a propaganda tool, give full play to the original accumulation of a large number of members, agents and operators, this unique market resources, first and foremost After a certain understanding of the lighting industry and the model of the entire pan-home sector, Mr. Luo fully recognized the model and gave him a very high evaluation. He praised: "There are 11,000 lighting companies and 5,600 lighting companies in the ancient towns. They take advantage of the unique resources and do a good job in the websites with advantageous industries. Finally, they penetrate into other industries through this strong force, and they have strong competition. Force, this vertical type of website model will have a big head. Tianshi, Di Li, Renhe, Xingbang industry group buys must be successful!"
Since August, with the large-scale coverage of the Guzhen Lighting News for several weeks, the group-purchasing activities launched by Xingbang Industry have penetrated into the entire lighting industry. In the industry's attention, in order to increase the propaganda of the group's group purchases, so that it is more deeply rooted in people's hearts, Xingbang Industry Network editor interviewed Luo Jianjun, the general manager of the 28th Paradise Shopping Network.
28 Paradise Shopping Guide () is a shopping guide network for home appliances, building materials and furniture. The website also opened a group purchase project for the most end consumers. Because it is a peer, the feeling of group buying is also quite deep. Mr. Luo said that the entire industry is facing a sharp rise in raw materials and rising costs. Some small and medium-sized enterprises have closed down, and most enterprises are facing difficult situations. Xingbang Industry launched the “Group Supply Group†project in a timely manner, which is like a timely rain, which has reduced the marketing channels and reduced the cost to the greatest extent. It has unloaded heavy burdens for manufacturers and distributors, and opened up the survival of small and medium-sized enterprises. The situation has broadened the road. The mode of "group supply for group purchase" is the inevitable result of the industrial informationization road, and it is also the inevitable trend of enterprise survival and development.
“Group buys†is a new sales model that breaks the traditional sales pattern. Many people in the industry are worried about whether these two sales methods will conflict, whether they will set off a new round of sales wars, and doubt this new type of group. Whether the group purchase will be widely recognized. When talking about this topic, Mr. Luo’s attitude is very positive and optimistic. He said that the norms are orderly, and they do things in their respective fields. The traditions and new types have different markets and complement each other. With such a large market share, the network can only do a part of it, and the market still needs to rely on agents and operators. The result of the competition between the two will promote a more standardized and orderly market sales model mechanism, and the biggest beneficiaries will still be consumers.
In the business model of group purchase for Xingbang Industrial Group--with the industry media "Guzhen Lighting" weekly magazine as a propaganda tool, give full play to the original accumulation of a large number of members, agents and operators, this unique market resources, first and foremost After a certain understanding of the lighting industry and the model of the entire pan-home sector, Mr. Luo fully recognized the model and gave him a very high evaluation. He praised: "There are 11,000 lighting companies and 5,600 lighting companies in the ancient towns. They take advantage of the unique resources and do a good job in the websites with advantageous industries. Finally, they penetrate into other industries through this strong force, and they have strong competition. Force, this vertical type of website model will have a big head. Tianshi, Di Li, Renhe, Xingbang industry group buys must be successful!"
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