Beijing has long been one of the focus areas of the Chinese lighting industry. Many lighting companies have to consider Beijing in the first batch of key markets. The Beijing lighting market, which is favored by enterprises, is also booming. There are several large-scale professional lamps that are well-known in China. The city often targets the Beijing market and walks to the Beijing market to look at the Beijing lighting market. Have a general understanding.
Beijing lighting market overview
Beijing, because of its special position in the country's politics, culture and economy, has always been concerned about the lighting industry, and has become a major town for all lighting and lighting companies to explore the city, and all kinds of famous lighting and lighting brands in the industry are all landing. The Beijing market is doing its best to gain market share. It is understood that the population of Beijing has reached more than 17 million people. The real estate industry has never been more prosperous. The sales price of its houses is comparable to that of Shanghai, Guangzhou and Shenzhen, and it has surpassed other cities. As house prices around the country go down, Beijing's housing prices are still intact. From the side of real estate, we can also see the strong consumption power of the Beijing market.
The lighting market in Beijing also echoes real estate and was once prosperous. Compared with the lighting market in other cities in the country, no matter the grade, scale, number of merchants or sales performance, it has become the first choice for the national and even Taiwanese and foreign brands to enter North China or the mainland. Pay attention to and invest heavily. There are nearly 10 major independent and large-scale lighting markets in Beijing, which are distributed in the Shilihe plate in Chaoyang District, the Fengtai intersection in Fengtai District and the North Fourth Ring in the northwest. The main lighting markets are: Gaoli International Lighting Port, Shili City Lighting City, Midland Tiandi Building Materials Supermarket, Yuquanying Lighting City Tasting Bandung Huiyang Lighting City, Xinglong Lighting Wholesale City Taste North Fourth Ring Lighting City Taste Wanjia Lighting Decoration City, Jianxiang Bridge lighting market, etc. This top ten main lighting market has a total of about 1,500 merchants. The business performance of distribution engineering lighting products is relatively good. For example, domestic famous brands such as NVC, Huaqiang, Songye, and Leike have achieved good results in the Beijing market, and some annual sales have exceeded 100 million yuan. The lighting brands sold in the Beijing lighting market cover almost all domestic and large brands, and are not listed here.
In addition to the main ten-lamp market in Beijing, there are also large and small lighting stores or supermarkets distributed in supermarkets and stores such as homes and building materials; there are also different numbers and sizes in various counties outside the city. Lighting sales outlets, but the scale, grade can not be compared with the main lighting market in the market area, scattered, filial piety, etc. are the main features of these lamps sales. According to incomplete statistics, there are more than a hundred sales outlets for these independent and scaled lamps.
Well-known lighting market glimpses
Beijing Gaoli International Lighting Port is located in Beijing Shilihe Home Commercial Building Materials Street. It was opened in May 2005 with a total investment of 200 million yuan. It covers an area of ​​48 acres and has a construction area of ​​40,000 square meters. It has 8,000 square meters of free parking lot. The negative layer is mainly for home accessories, the first and second floors are mainly boutiques, and the third floor is based on the best products. It is one of the largest, highest grade and most complete lighting cities in Beijing. With the goal of building the first port of China's lamps and lanterns, Colliers International Lighting Port always adheres to the development path of internationalization and branding, and builds a high-end lighting store in Beijing to comprehensively enhance the operating grade of the lighting industry in Beijing.
Shilicheng Lighting Wholesale Market is located in the prime location of Shiliheqiao East Building Materials Commercial Street, East Third Ring South Road, Chaoyang District, with convenient transportation and a total business area of ​​26,000 square meters. The market has a management team with rich experience and professional business management quality, and is equipped with professional business centers, advertising planning, warehousing services, security, logistics and other practitioners. In May 2001, the market was designated by the Chaoyang District Consumers Association as a liaison station to protect consumer rights. In March 2003, it was awarded Zhejiang Top Ten Enterprises in Beijing by Zhejiang Enterprise Association and won the trophy and honorary certificate. The market has settled in a large number of direct sales manufacturers, monopoly, wholesale and agents with strong domestic and international strength, well-known brands and market competition potential. It is one of the leading markets in the capital.
Analysis of the characteristics of Beijing lighting market
The lighting market in Beijing has two major characteristics: First, the market is competitive, and some categories have reached the level of white-hot. The primary reason is that the lighting companies attach great importance to the Beijing market and invest heavily, leading to the brand of Beijing lighting market. The large number of merchants has formed a huge market competition pattern; the second is the poor distribution capacity of the Beijing lighting market. This is related to the traditional factors of the Beijing lighting market and to the geographical location of Beijing. From the perspective of traditional geographical factors, there is Shijiazhuang in Hebei in the south of Beijing. The wholesale and distribution centers of lighting products have already been formed here. The dealers in Shanxi and Inner Mongolia have purchased from Shijiazhuang instead of Beijing. Tianjin is in the east of Beijing. Tianjin's lighting market has also attracted the attention of many companies due to its strong local consumption power. Distributors are also able to connect with manufacturers, and do not rely on purchasing from Beijing. The third is the operating costs in Beijing due to rent. High, the price of the lamps and lanterns sold is rising, and there is no price advantage for merchants from other regions. These circumstances are worthy of entering the military or lighting companies that are trying to enter the Beijing market. They should pay enough attention to it. Don't blindly follow the trend or do not try to open up the Beijing market. In the end, it can only be the enterprise itself. In addition, from the perspective of the product structure of the market, the sales of European lanterns in the Beijing market have been relatively hot, comparable to Shanghai and other big cities. At present, there are more than a dozen well-known brands of European lamps in the Beijing market, such as Knock, Boston Huating, Ishibang, Kaimeng, Angel, Caesar, and Aike Shidun, all of which have image stores in the Beijing lighting market.
From the perspective of the lighting city in Beijing, some features have also been highlighted. The main lighting cities of the ten homes are all comprehensive lighting market, home, engineering lighting, commercial lighting are all incomplete. The comprehensive scale and layout provide convenient shopping places for local consumers, and various services can be guaranteed and improved. In addition, the positioning of individual markets has gradually become clear and personalized. For example, Colliers International Lighting Port is committed to the creation of high-end lighting market, and has now formed a unique style, becoming one of the premier choice stores for Beijing consumers to purchase brand lighting.
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