Triple Play China Smart TV Welcomes New Development Opportunities

During the work report, Premier Li Keqiang emphasized that we must comprehensively promote the integration of the “three networks”, accelerate the construction of fiber optic networks, significantly increase the speed of broadband networks, develop logistics express delivery, and make the Internet a new carrier for online and offline interactions. fire. Promote the deep integration of industrialization and informatization, develop and utilize technologies such as networking, digitalization, and intelligence, and strive to seize opportunities and achieve breakthroughs in some key areas.

According to the planning of the State Council, 2015 is the last year to fully realize the development of triple play. At the mobilization video teleconferencing conference of the “Broadband China” 2015 special event recently held by the Ministry of Industry and Information Technology, Zhao Jingchun, chairman of China Radio and Television Network Co., Ltd., said that it will accelerate the integration and upgrading of the national cable television network and accelerate the development of triple play networks.

At present, intelligence has become an essential feature of televisions. The improvement of domestic broadband and the development of smart TVs are making television gradually shift from simple television viewing tools to home smart control centers and home entertainment centers. Compared with PCs, mobile phones, etc., large-screen smart TVs can better satisfy consumer's pursuit of audio-visual quality, and the dramatic increase in speed will result in a fundamental change in TV user experience. According to statistics, 86% of consumers consider buying smart TVs.

"Made in China" strongest tone

Premier Li Keqiang of the State Council issued instructions for the government work report to implement “Made in China 2025”, insisting on innovation-driven, intelligent transformation, strengthening the foundation, and green development, and accelerating the transition from manufacturing to a manufacturing power.


In response, Li Haibin, a member of the National Committee of the Chinese People's Political Consultative Conference, stated: "A good product is obviously produced in China. Why does it have to be said that it is a foreign-made market?" He believes that Chinese manufacturing is already a world-class level. He called for building the confidence of Chinese people in trusting Chinese brands, starting with the government, encouraging the use of domestic brands, and encouraging Chinese innovation.

The China Electronics Chamber of Commerce predicts that the demand for the Chinese flat-panel TV market in 2015 will continue at about 42 million units. Aowei Consulting predicts that the penetration of smart TV will reach 85% in 2015, which means that smart TV will add at least 30 million units of sales.

Behind the rapidly growing user demand is the increase in the demand for smart TV user experience. In the face of a new wave of intelligent development, the domestic traditional color TV brands Konka, Hisense, TCL, Haier, Changhong, Skyworth, etc. have significantly accelerated the pace of Internet transition. They have also struck a cross-border alliance with Tencent, Ali, iQIYI, and Youku Tudou. , The launch of smart Internet TV; On the one hand, increase investment in technology research and development, with high-quality products to conquer the market. "Made in China" has already taken the step of "innovation-driven development."

In stark contrast to this, the influence of foreign TV brands in the Chinese market is gradually declining. As Panasonic shuts down its Chinese factory, the Chinese TV market is "evicting" foreign brands. The strong counter-attack of the "Made in China" color TV industry will effectively promote the construction of a "manufacturing powerhouse."