On March 15th, 2014, China's video list was announced, Youku Tudou Group became the big winner of the current session and collectively won 11 awards. Among them, Youku Potato won the "Video Broadcasting Platform of the Year"; in 2014 China's video industry, the first cross-platform network-wide "Youku Full Video Night" won the "Video Brand of the Year"; the network drama reported to the boss! won the "Internet Drama of the Year" Title: Potatoes made their own variety of potato headlines. The New Year party made Spring Festival Gala on the Internet and won the "Variety of the Year;" The first Internet movie, the old boy of the dragon, won the "cross-border artwork of the year".
In addition, outstanding organizations, programs, and individuals emerging from the Youku Tudou platform are also on the list: the program of the Xinhua News Agency and Youku has been named "Video Show of the Year"; Luo Zhenyu, the host of the Youku PGC program Luo Jiyu won the "Annual Video Show Host" honor.
Since the start of the first year of self-production in 2009, Youku Potato Group has been committed to promoting the development of web content. Of the 11 awards in this year's video list, 9 awards involving net content have taken place, showing the strength of self-control. Since 2014, Youku Tudou has announced that it has entered the era of “big self-control†and is marked by big data, large-scale, large-scale investment, large-scale cooperation, large screen, and large influence. In the era of "big self-control," Youku Tudou not only created invincible classics in various fields such as dramas, self-made variety shows, and micro-movies, but also further scaled this "self-control" force to help the company through the power of platforms and brands. Many people realize their dreams.
The China Video List is an important observation report for the Chinese video industry. It was selected and announced by the New Weekly magazine and has been continuously launched until the third session. The focus of this year's video list has expanded from traditional television media to rapidly developing new media. In particular, self-made dramas on the Internet video platform, self-produced variety shows, imported foreign plays, and introduction of variety shows have become public opinion events, dissemination, and interesting concentration camps. Content, to make a comprehensive observation of the latest trends in the field of television and video in China.
In 2015, the tide of convergence between the traditional industry and the mobile Internet has hit, and the trend of O+O (online and offline integration) is even more pronounced. Youku Tudou Group has formed a content pyramid system from user originality (UGC), collaborative programming (PGC), home-made programs, joint production, and outsourced programs, and is committed to building a multi-screen culture and entertainment ecosystem.
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