Affected by the price increase of upstream panel makers and the increase in components and labor costs, the overall price increase in the color TV industry is an indisputable fact. Usually, the price of color TV LCD panels will account for 50%-60% of the product's weight, while panel prices The increase will inevitably lead to the overall price increase of color TV. Judging from the price trend in the past six months, small-sized TVs have been affected by this trend and the price increase trend is even fiercer. In comparison, fluctuations and fluctuations in the prices of large-sized TVs will be more stable. The price increase issue has to be analyzed from the size of the color TV market in February 2017 released by Ovi Cloud. The 48-inch cut-off point shows that the price of small-size TVs under 48 inches has increased significantly, of which 40 The price increase in inches is the highest, reaching 6.7%, and the average market price is 2,235 yuan; while the price fluctuations of products larger than 48 inches are smaller and the overall growth is small or stable, and it is doubtful that some of the “alternative†products actually Contrary to the situation, and even to a different degree of price cuts, this is contrary to the market trend is puzzling, why is there such an abnormal market behavior? Wang Xiaoyu, research director of Ovid Cloud Network Display Industry Chain, told the reporter that the upstream manufacturers' price increase was more concentrated on small-sized LCD panels. Some of the small-sized LCD panels have risen by as much as 50%, while the large-size panels have risen by an average of 20 percent. About %, this is an important reason for the relatively small price fluctuations of large-size TVs. As for the overall price increase, why is there an anomaly in some large-size television prices? Wang Xiaoyu believes that even if the overall price of liquid crystals rises, relatively large-size TVs still have some profit margins. Some big brands have made efforts in the past. Larger discount promotions have caused the overall price of large-size TVs to drop in February. At the same time, industry insiders also told reporters that large-sized price increases are relatively small and have a lot to do with the cutting process of upstream panel makers. The panels used on LCD products are cut from a single panel, with large LCDs. The panel is more in line with "the most economical cutting method", so there will not be so much "scrap" on small panels on a complete panel. After large-volume production, this kind of large-size LCD panel that meets the economical cutting method has an advantage in price. It will be revealed, so from the TV manufacturers according to the pricing needs of upstream panel manufacturers, moderately adjust the price of different screen size products. Panel prices, why calm sales, but they can not help but price increases? Through further observation, the reporter found that the trend of Internet brands and traditional brands in the large-screen TV prices are quite different, to 55 inches, for example, Internet brands in this size is still showing a fierce upward trend, the increase will be in hundreds Around Yuan, while the traditional TV makers are still at a stable price in this size, and even have a different degree of decline, the reason is related to the profit model of Internet TV. The involvement of Internet brands has injected fresh blood into the TV industry and accelerated the development of the entire industry. In a short span of 4 years, the color TV industry has completed an intelligent upgrade. However, it sells hardware at a low price, relying on network resources or membership fees. The main profit-making methods of “low prices†and “selling services†have shown signs of fatigue in the context of rising panel prices. Under the current tight supply and demand relationship, it is difficult for Internet TV brands to obtain high-quality resources at low prices. However, the existing service revenue is difficult to resist the increase in hardware costs. The current market status of "increasing sales without increasing revenue" also sounded a warning to internet brands. Because it does not have the ability to control hardware costs, Internet TV is experiencing madness if upstream components and panel makers further increase purchase prices." The "burning money" model will no longer exist. Under multiple pressures, Internet TV will also look at the market more rationally. "Price increase" is both helpless and general trend. However, when it does not have a price advantage, where is the advantage of Internet TV? It is easy to see that the price fluctuations caused by the upstream panel are more detrimental to Internet TV, and the market share of Internet TV is likely to gradually shrink over time. , Further improving its own services, improving product quality, and fostering a good user reputation will be its main goals in the future. In contrast, traditional TV camps have stronger anti-risk capabilities, because traditional TV manufacturers have a complete supply chain system, can pass supply chain relations in the mass production process, improve production processes, human resources adjustments and other methods equally share hardware Cost pressures, and self-absorption, can only ensure that the price of components rises slightly or even does not rise when the price of components rises, and because of its huge market share, it is also uniquely endowed with respect to component procurement, bargaining, and priority access to resources. Advantage. As a whole, the impact of the production center of gravity and the cutting process by the upstream panel makers has caused a significant price fluctuation in the small-sized market. Both the traditional manufacturers and the Internet brands have seen different price hikes on the small-sized TVs, but in hardware. On large-scale televisions with higher profits, traditional manufacturers have shown sufficient self-confidence. Not only can they ensure that prices do not fluctuate, and even there is a situation of price cuts that are “contrary to the trendâ€. In contrast, Internet TV still cannot The cost of controlling hardware continues to rise. This rise and fall is extremely unfavorable to the Internet brand camp. In the long run, it is likely to rewrite the development direction of Internet TV. Perhaps the future Internet TV low-price strategy will cease to exist. Smart TV/box information can focus on smart TV information network sofa butler (http://), China's influential TV box and smart TV website, providing information, communication, TV boxes, smart TVs, smart TV software, etc. Answering questions.