According to the research report of color TV industry in the first half of CRC 2017, China's domestic color TV retail volume was 21.81 million units in the first half of the year, down 7.3% year-on-year, and retail sales amounted to RMB74.0 billion, up 4.3% year-on-year. Although the overall market conditions have been weakened compared to previous years, it appears from the technical development of the color TV industry that the entire industry is positive and presents a variety of innovative technologies to compete with each other. From the first half of the TV market, it can be expected that there will be major explosions in the following major directions:
First, big screen
With the improvement of people’s living standards and the rapid development of urban transformation, a new wave of replacement of color TVs has been brought about. At the same time, the gradual arrival of traditional TV use time has also led to the elimination of old machines, bringing about driving points for the replacement of color TVs; The rise, 4K resolution trends, and the popularity of ultra-high-definition Internet video have led television from the previous living room size of 48/49 to the current 55 or even 65, towards the big screen development.
Second, more intelligent
With the reduction of Internet tariffs, every household can connect to the Internet, and Internet popularization “incubates†the vigorous development of smart TVs. In 2016, the new color TV products are all equipped with smart systems that can be connected to watch movies and TV and support voice search; by 2017, smart TVs Evolution can not only be viewed online and in video content and voice search, but also equipped with artificial intelligence to support far-field voice without remote control to achieve search, query information, support image recognition, face recognition.
Third, surfaced
Curved TV is a new form of color TV with respect to flat TVs. There are two kinds of screen curvature: 3000R and 4000R. Among them, 4000R is the best curvature, and with large screen, it can bring IMAX home theater experience. The 4000R Curvature Screen has the same curvature characteristics as the curvature of the human eyeball, so the image can be intuitively accepted and processed by the brain, reducing brain pressure and visual fatigue, and viewing healthier and more comfortable.
Fourth, high-end
From the first black-and-white TV to the first color TV, the leap of color is achieved, and as the second span of color, it can be said that innovative technologies have continued in recent years - display technology three intersections, quantum dots, OLED, laser As three different types of technologies, television has developed rapidly on its own path. Image quality is a big sign of high-end, and sound quality is also very important. With the advent of 4K ultra-high definition Blu-ray quality standards, people realized that there was a need for a high-definition audio match to be able to experience the natural and realistic restoration of video content.
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