Mulinsen: When Chinese LED companies enter the global market

Mulinsen is the world, and the world is also Mulinsen!

The latest statistics show that the current annual production capacity of Mulinsen (002745.SZ) is about 203.5 billion LAMP/SMD. At the same time as the production base was consolidated, Mulinsen also increased the pace of market expansion.

At present, Mulinsen has more than 20 subsidiaries in major cities in the country, responsible for sales expansion and customer maintenance in the local and surrounding markets. As of December 31, 2015, the number of core distributors of Mulinsen Lighting has reached 1,777, with more than 23,000 distributors and 880 specialty stores and specialty stores.

Therefore, under the opportunity of the country to promote the “Belt and Road”, Mulinsen also responded positively. “In order to meet the company's faster and better leap-forward development, Mulinsen opened a subsidiary in India. This initiative is mainly to better serve the fast-rising Indian lighting market.” Lin Jili, executive general manager of Mulinsen, said frankly.

According to a survey by the Institute of Advanced Industrial Research and Development LED (GGII), the Indian lighting market share is about 2.2 billion US dollars. Due to the local government's vigorous promotion of construction and the introduction of energy-saving subsidy policies, private investment has expanded rapidly and may expand within five years. The market size of $5 billion is one of the most foreseeable markets in the world.

According to Lin Jiliang, Mulinsen chose to establish a joint venture subsidiary with Jingyuan in India. The company's products have now entered Southeast Asia, the Middle East, Africa, Latin America, the United States, Europe and other places.

Indeed, in the process of Mulinsen's internationalization, Lin Jiliang was hailed as an important "ambassador." Since 2014, Lin Jiliang has moved to overseas markets, accumulating 240,000 miles in a year, almost one month around the earth, and has traveled all over the world.

"Here, use the SWOT model to analyze the advantages and disadvantages and opportunities of the domestic LED industry in the global development." Lin Jiliang pointed out.

In terms of advantages, the domestic LED industry has a good research foundation in terms of technology, and the gap with foreign countries is gradually narrowing. The initial capital expenditure and labor cost of the plant are low, the industrial cluster effect has been formed, and the government gives Great support, the space of downstream applications is huge, and the product development potential is high.

In terms of disadvantages, products are heavily constrained in terms of technology, patents, and channels. At present, domestic enterprises rely on non-local manufacturers on the chip, lack of independent intellectual property rights, weak patent awareness, weak manufacturing base of upstream products, and serious product homogeneity. At the same time, the scale of enterprises is generally small and lacks global reputation. Brand and sales channels.

"These will lead to the domestic LED industry is not strong, lack of global industry and product standards to develop the right to speak." Lin Jiliang said.

Nowadays, although China's LED industry is backed by China's huge market, it also coincides with the upgrading of the lighting industry. In the international market, it still faces challenges such as patent rights, its own quality, and competition in foreign markets. At this time, if domestic companies can make good use of the methods to seize market opportunities, it will greatly help accelerate development.

"Heroes are good at using the current situation. I hope more LED Chinese companies can find their own position in the industrial transformation, and quickly rise and grow." Lin Jiliang finally mentioned.

On June 9th, Guangzhou Pazhou, Shangri-La, Gaogong LED will hold the 2016 (fourteenth) high-tech LED industry summit forum. At that time, Mulinsen will also come to the site to share with you the insights about LED globalization. We invite you to participate and support, Chinese companies are going global, and we look forward to your participation!

Description
It's a press laminated wood veneer in crosswise direction, based on high quality and selected birch veneers, stick together with Electrical thermosetting synthetic resins under high pressure and temperature. 

Property
Good Electrical properties
Excellent absorption of transformer oil
High mechanical strength 
Low and high temperature resistance
Good resistance to the abrasion and wear

Application
The product is mainly use in the electrical oil transformers applications as high electrical insulation material, like Pressure Beams, step blocks, pressure spare parts, top and bottom support coils, potential rings, pressure rings , spacers, etc. For his mechanical strength, laminated wood can be also use for many applications as abrasion resistance material under stress.

Transformer Laminated Wood Blocks

Wood Step Block,Transformer Step Block,Laminated Wood Supporting Blocks,Transformer Laminated Wood Blocks

Yingkou Dongyuan Electrical Insulation Board Co.,Ltd , https://www.dy-insulation.com

Posted on