Midea opens up a new channel for the smart home industry

OFweek smart home network news July 8, "Enjoy smart, create the future," the United States and the smart home 2017 new product launch and dealer promotion meeting held in Guangzhou Shangri-La Hotel. As the leading brand in China's smart home industry, Midea Smart Home not only invites many industry experts, big coffee, and media to talk about the development trend of the industry. Its new products, new technologies, new strategies, and “Intelligent Leasing” home appliance rental platform, intelligent voice Boxes, etc., also made appearances at this meeting, which caused a great sensation in the industry.

Grasping the trend of smart home industry to accelerate the overall solution

At present, smart homes are in the ascendant and become the new darling of the home appliance industry. As one of the earliest enterprises in this field, Midea Smart Home, under the strong support of the Group, has taken the lead in constructing systematic service capabilities and has become one of the few companies in the industry that can provide overall smart home solutions from the chip to the cloud to the terminal. The brand of the program.

Mei Li, general manager of smart home Li Qiang

According to Li Qiang, general manager of Midea Smart Home, as of now, Smart Home in the United States has achieved product landing and sales in smart access control, smart door locks, smart gateways, smart detection, intelligent control, smart security, and smart home appliances. Midea’s nationwide matching project for smart homes has also been fully rolled out, and has successfully served more than ten star real estate projects such as the West Coast of the United States, Huawan Town of Foshan, Henghai Tidal Bay and Zhuzhou Nanxi. In the future, Midea’s smart home will further implement the “Double Wisdom Strategy” and continue to accelerate the overall solution of smart homes.

Mei Yong Group User and Market Senior Manager Ren Yong

Subsequently, Ren Yong, the group's user and senior manager of the market, expressed support for Smart Home and distributors in the United States from the group level. He said that Midea will rely on its own experience in many years of home appliances and market precipitation, and fully share in the channels, terminals, and promotion, and give full play to the synergistic advantages of the entire category. On this basis, Midea will also actively try new retail and effectively promote the smart home of the United States. The development of the market side landing.

China Smart Home Industry Alliance Secretary-General Zhou Jun

For the smart home operating model and market strategy, Zhou Jun, secretary general of China Smart Home Industry Alliance, expressed great recognition. He pointed out that with the continuous increase in consumer demand, single product intelligence has been difficult to support the development of the industry, the overall solution, diversification, and personalization is the future direction of development of smart home. Midea Smart Home has realized the interconnection of devices through technological innovation and upgrading. It not only provides users with a whole set of feasible and practical solutions for smart homes, but also promotes the industry to a more mature form.

The United States and the real estate general manager of smart technology Zhu Chunchen

Midea’s total solution for smart homes has taken the lead in the use of real estate in the United States. According to Zhu Chunchen, general manager of Meiji Real Estate Smart Technology Co., Ltd., relying on the United States' smart home system, Midea's real estate creates a “5M smart and healthy community” to maximize the harmony of human settlements.

New technology and new products make life possible

At this conference, Smart Home of the United States also released new products and technologies independently developed, such as Smart Gateway, smart door locks, combustible gas detectors, smoke detectors, smart panels, etc., which made everyone feel the wisdom of the home Users create a safe, convenient and warm living environment.

The conference also released the SI standard of the Smart Experience Museum in the United States. The smart home in the United States defines the product quality with the standard of home appliance service and ensures that each product presents superior quality. In 2017, the number of Midea’s smart home experience stores will reach 50, giving consumers more opportunities to experience the comfort and convenience of Smart Home in America.

In addition, the US smart home "Intelligent enjoy rent" platform also unveiled this conference. Meizhizhixiang Rent is China's first home appliance leasing platform that integrates the traditional home appliance industry with the Internet business model. It relies on the multi-category advantage of Midea Group to provide multi-scenario solutions and replaces purchases with lease sharing.

It is worth mentioning that Midea’s smart voice box, which was co-produced by Midea’s smart home and D&S, also made a stunning appearance at the conference. The smart voice was jointly demonstrated by Ge Xingfei, vice general manager of Baidu’s Secret Business Department, and Midea’s engineers. The box showed guests a variety of powerful features such as chat, music, weather, poetry, jokes, stocks, and home appliance control, which surprised the guests on the spot.

Heroism, wisdom, home, negotiation, industrial development

Undoubtedly, as the "darling" of today's hot Internet of Things, smart home is showing strong growth in China. According to the latest data, China's smart home market reached 40.340 billion yuan in 2016, a year-on-year increase of 41%. It is estimated that by 2018, China's smart home market will reach 130 billion yuan, and the future annual compound growth rate will reach 48%. about.

In the face of the blue ocean market, how should companies lay out? How will the future industry develop? At the “Smart Innovate the Future” Midea Smart Home 2017 New Product Launch and Dealer Promotion Conference, a number of industry-leading experts conducted intense discussions to discuss industrial development plans.

The success of Midea Smart Home is the result of teamwork. With the support of vast numbers of distributors, partners, experts, media, and consumers, Midea’s smart home has stood out in the fierce market competition and has become a model for the industry. It is not difficult to foresee that in the future, more companies will learn from the successful model of the United States and build a leading smart home platform to provide users with better and more intelligent living experiences.

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