In 2017, Echo accounted for 80% of the total global purchases of more than 12 million units. Apple is expected to launch a smart home speaker for HomeKit to take its place by building a wide range of voice-activated speakers. According to one-time honey related data analysis, as of 2022, the global use of smart speakers will exceed 164 million units. It is rumored that the device will compete for users of Amazon Echo and Google Home speakers by providing enhanced acoustic technology. Since Amazon introduced smart speakers for the first time in 2016, consumer demand for such speakers has soared. Amazon Echo currently occupies the position of the intelligent speaker; if the Google family assistant can make good use of its significant advantages in search and machine learning, in the long run Google family assistant has the potential to dominate the smart home speaker market. However, Siri speakers will change the market dynamics and pull Apple fans away from other products, making them the primary choice of HomeKit as a smart home platform. †According to relevant research organizations, Apple has been working with manufacturers such as Logitech, Lutron, Honeywell, and Leviton to build their HomeKit smart home devices quickly in recent months. The ecosystem of performance; Family centers supported by Siri will promote and encourage more brand manufacturers to join. Apple and Google are expected to re-cooperate in smart home According to the latest news report, Apple plans to launch a new software platform to control smart home devices and is expected to be launched at the next week's Global Developer Conference (WWDC). At the same time, Google also acquired Nest, an intelligent thermostat maker founded by former Apple executive Tony Fadell. According to reports, Nest is also preparing to enter the home security market and is considering the acquisition of Dropcam, a cloud computing camera maker. Apple and Google can be described as narrow families in recent years, but they may now find new areas of cooperation - at least in the short term. This new area of ​​cooperation is called "Smart Home," because the two companies currently have a certain degree of complementarity in the strategy they have adopted in this market. At first glance, this seems to indicate that Apple and Google, in addition to competing in smart phone patents, maps, television equipment and voice search, will also spread the war to the smart home sector. After all, developing user lock-in for iOS and Android seems to be more important than simply developing a smart home business. For ordinary users, how often will smart home devices be replaced? However, judging from this case, the benefits of cooperation for both parties will be far better than competition. Apple’s early strategy will rely on partners: According to reports, Apple is negotiating with several equipment manufacturers to certify the company’s home products so that they can use the latest systems and then sell them in Apple retail stores. Apple has adopted a similar model for accessories such as headphones and chargers. Therefore, from the current perspective, it seems that there is no smart home partner that is more suitable for Apple than Nest—the company's products have been sold in Apple retail stores and official websites. But now, it seems that working with Nest, a high-end manufacturer that is already firmly established, can give full play to the respective advantages of Google and Apple: Google is good at integrating many different systems, and Apple is good at concentrating on developing a small number of businesses and defining an ideal user experience. . According to relevant data analysis, Apple and Google seem to have reversed their position: In the past, Apple produced its own equipment, and has long denied other companies the use of their own systems. In the long run, the company may still use this strategy: Apple may one day easily develop its own home automation equipment and compete with its initial partners. Apple's smart home really big move In June 2014, Apple introduced the concept of Homekit for the first time at WWDC. Obviously, at the very beginning, Apple wanted to establish a standard in this field that allows vendors to collaborate with each other at the iOS level and provide their own device's existing features, mainly Siri, to control the product without having to interface with the vendor. . In fact, it can be understood that Apple has opened a back-end agreement that gives third-party vendors great freedom. But the facts are not as simple as imagined. According to relevant reports at the time, family facilities can only be controlled by Siri, but Siri often does not understand instructions. It is not enough to replace existing devices in the home with smart ones. Apple TV is also needed as a bridge between the device and the mobile phone. Apple based on the Homekit hardware ecosystem, and then launched the new product HomePod Apple launched HomePod at WWDC, the main music, only 6.8 inches high, with 7 tweeters and a subwoofer, equipped with A8 processor, can automatically play mixed audio, directional output, with 6 microphones in a row. HomePod can be combined with Apple Music's existing user base, is expected to be able to form a similar hardware and software model of the iPod + iTunes, while at the same time as a home control entrance, proposed a multi-audio multi-space solution. From AirPods to HomePod this year, Apple continues to tap the acoustics market. From the current sales of AirPods, it is expected that HomePod will sell in December. It is expected that the production chain will enter volume production in August and deliver goods in advance for the Christmas sales season. Today, intelligence is accelerating people's lives. Once the honey comprehensive data analysis found that the proportion of smart products in the overall family scene consumption market further increased, whether the product has an intelligent operation into an important factor affecting consumer purchases.