Leveraging "Internet +" Smart TV to ride the waves

In April alone, there were several smart TVs that were injected with more Internet elements. For example, Hisense has introduced the industry's first ULED ultra-high-definition curved TV that can cure cervical spondylosis. The curved TV is equipped with UCD's ultra-high-definition technology independently researched and developed by the company. Its screen contrast, sharpness, and color performance are all improved. TCL released the new H8800 series of TV+QD surface TVs and the new TV E6800 of TV+True Color series at the 2015 Spring New Product Launch Conference, and announced the in-depth cooperation with Tencent and other content providers in video and games to jointly create a win-win result. . And the upcoming 35-year-old Konka will join hands with Suning Tesco and Youku to release "Youku TV 4K Dream Edition 330U" with the "hardware + content + channel" attitude, and realize the smart push of the program, which will make the future of smart TV become a great achievement. Look at the head."


In addition to the technical highlights of the new product itself, we are even more pleasantly surprised to see that almost all domestic giants are promoting an open ecosystem effect. Indeed, the essence of excellent products is people-oriented. The smart TV, as an important entry point for smart homes, is gradually shifting from the information receiving port to the service connection port. During the entire process of transformation, more forces need to be integrated to provide sufficient space and possibilities for the ecological construction of smart TVs.


Like the world’s first mobile Internet TV, Changhong’s CHiQ second generation product, it hopes to define the home entertainment ecosystem from the core, and Changhong’s four-in-one layout of cloud+mobile+television+personal”, and join hands with other resources to realize "Live custom play", "mobile sync play", "big screen play" Haier Ali II TV adopts the latest version of YunOSfor TV system, equipped with Ali family digital entertainment service platform, build "film + music + games + education + shopping “Home Entertainment Alliance” builds Haier U+ smart living platform and smart ecosystem. Skyworth GLED Air G7200 is a product created by “The Era of the Times.” Equipped with the domestic first SOC chip with independent intellectual property rights, it will be built into a family living room. Recreation center.


It can be said that the home appliance industry has never lacked a concept, and even more so for television. Whether it is the previous tablet, high-definition, or the current 4K, large screen, there are suspicions that the squandering of flowers is becoming more and more attractive. However, it is undeniable that the massive domestic market is a fertile field for the cultivation of excellent home appliance companies. The smart TV under the ecosystem structure is more in line with the definition of the platform. It can even be considered that the current transition of smart TVs from a single product to the future platform is a model representative of the value creation space of the TV manufacturing industry, reflecting the self-confidence beauty and mature beauty of national brands in the market competition.


Beginning to dare, go to no me. Internet + undoubtedly brings about comprehensive promotion of home appliance giants' smart TV products. Chinese home appliance companies with an open mind will be able to assess the situation, seize the opportunity, and make smart TV the ultimate, becoming another masterpiece of China's wisdom.