Land circulation "early tasting" O2O

“Internet + land circulation” means to integrate organic online and offline technologies and implement Internet technology in the areas of land transfer methods, products, services, etc. to make land transfer more convenient and efficient, so that participants, especially farmers, can benefit from it.

“Through the earth flow network, only three days my land flowed out, and the price of the last transaction was still higher than expected.” Speaking of a land circulation that he had just completed, Lao Wang, Baita District, Liaoyang City, Liaoning Province Smiles.

Laowang said that "Daoliuwang" is currently the country's largest land circulation comprehensive service organization. Through the organic combination of online and offline businesses, the total land area of ​​the website has reached 340 million mu, and more than 90 million mu have been sold. It has 800,000 certified members and 137 regional circulation centers.

In 2009, it was an unusual year for Wu Yong, founder of Earthflow.com. The Central No. 1 Document proposed that the establishment of a sound market for the transfer of land contractual management rights and the encouragement of qualified local development circulation service organizations. Wu Yong, who was still in college, sniffed out major business opportunities. After consulting the relevant departments such as Land and Resources and lobbying the students to form a technical team, Turquoise Network officially launched its services on the 19th National Land Day on June 25, 2009.

“At that time, the idea was relatively simple. It was a bit like a housing agency. It used the Internet to establish a land circulation network platform, break the regional restrictions, help the countryside solve the problem of information asymmetry, and rent the land in the hands of peasants.” Wu Yong told reporters .

Accompanied by the accelerating process of industrialization, informatization, urbanization and agricultural modernization in China, land transfer and modest scale management have become the only way to develop modern agriculture, which is conducive to optimizing the allocation of land resources and increasing labor productivity, and helping ensure food security and supply of major agricultural products. It is conducive to promoting the popularization and application of agricultural technology, increasing agricultural efficiency, and increasing farmers' income.

As an information intermediary platform, Tuliu Network connects farmers who want to lease scattered land, connects investors who want to scale operations, and grow large farmers. What they need to do is to engage in transactions to maximize the process of land circulation.

After several years of exploration, Wu Yong found that there are more things to do and should do behind the provision of information services. Beginning in 2012, Earthflow tried to use the O2O model to extend land services from line to line, develop land service industry chains and expand service outlets around the country. The online website platform publishes land supply and demand information, and offline regional circulation centers provide a range of related services such as escort surveys, valuations, legal advice, project planning, and mortgage loans.

As a result, the Earthflow Network has cultivated and established a team of land brokers. They trained a group of young people willing to engage in land transfer business as brokers, allowing them to collect information on the land circulation of their neighbors in their hometowns and upload them to the Earthflow Network. In this way, a network of land brokers spread over thousands of counties across the country has formed and hundreds of millions of acres of land circulation information have been formed.

Wu Yong was very excited about the "Internet +" action plan. "'Internet + land transfer' means to organically integrate online and offline, and implement Internet technology in all aspects of land transfer methods, products, services, etc., to make land transfer more convenient and efficient, so that participants, especially farmers, can benefit from it. ."

Along this line of thought, Di Liu Network has made the technology more practical and practical. For example, R&D launched two APPs. The Duluth network mobile client can not only provide land information, but also measure and evaluate the land. In addition, search, land price, map, and application agency functions are also available. For example, the GPS acreage meter was independently developed and the mobile phone application developed using the smart phone GPS module allows the user to obtain basic information such as real-time area, slope, perimeter, and altitude of the land just by walking around the land after downloading.

After nearly 6 years of collection and consolidation, the Land Data Center’s Land Data Center has accumulated three major pieces of information including land data, user data, and industry data. Based on this, the Earthflow Network is currently stepping up research and development of agricultural production forecasting tools, using the Internet of things, cloud technology to analyze the factors affecting agricultural production such as sunshine, fertility, soil moisture, and other factors, and scientifically guiding farmers to timely fertilization, watering, etc. . In addition, farmers can also use big data to grasp the latest agricultural production and planting data and forecast data of future trends, combine their own and market conditions to properly formulate planting programs, and effectively reduce the risk of production investment.