Internet disrupts the LED industry

The future business model should focus on creating value chains and industrial chains, enhancing industrial value, and enhancing the overall competitiveness of enterprises. From the business model analysis, most of the current LED companies business strategy and positioning are very similar, the vast majority of LED companies are caught in the red in the market competition. At present, model innovation led by sales is constantly being tried. Who can subvert the traditional marketing model in the future and create a new world? The entire industry is looking forward with great interest!

For most LED companies, in order to survive in the LED lighting era, innovation is the key. In order to expand the space for survival, LED lighting companies are thinking about how to break the business model of the original lighting industry. Just like the millet model, the development of LED technology will change the industry's competition model, and take advantage of the new consumption model and channel model of the mobile Internet to bring a subversive pattern to the lighting industry.

Green Gold's cutting-edge youth power

In late July, attention was paid to the news of "Zhuhai Green Gold donated 200,000 yuan of energy-saving lamps to four elementary schools." In the heart, there was a preliminary impression of "Green Gold Optoelectronics." Once again, it was learned that Green Gold Optoelectronics was a staff member of the Zhuhai Office of Hearing All Lighting Media, and “Green Gold O2O” was also learned from his mouth. According to his review, the first time he came in contact with Green Optoelectronics, this company gave him a feeling of "young," "new" and "innovative." He explained in detail: "The so-called 'young' refers to the chairman of Green Gold Optoelectronics Zhang Yanbin is a 25-year-old boy, young and promising, so-called 'new', in the current LED companies 'electrical' risky situation Next, Green Gold boldly proposed a unique 'O2O marketing model'; and the so-called 'innovation' refers to the Green Gold 'O2O marketing model' has unprecedented characteristics such as highly innovative, subversive, and rapid replicability, to avoid Currently, LED companies are exploring core issues such as price, service, and resource sharing in their online channels."

The first contact with Green Optoelectronics was on September 1. Green Gold Optoelectronics Chairman Zhang Yanbin came to the Guangzhou headquarters of the Grand Lighting Media. After listening to his personal account of Green Gold’s “O2O marketing model,” the mind is more Shocked and amazed, he was shocked by this young man's revolutionary business model revolutionary thinking and marveled at the young man's avant-garde strategic vision.

As we all know, the fourth-generation lighting technology represented by LED is developing rapidly. Objectively speaking, now China's lighting industry is in a period of great development and prosperity, and it is also a period of “hegemony for hegemony”. Many companies participate and it is inevitable. There are some problems in the land, such as unequal scale, unregulated competition, insufficient coordination among peers, low profitability, and lack of stamina. In order to avoid these problems, a new and long-lasting business model is developed for LED lighting companies. Important, but now is the best time for the LED industry business model to change, has reached a critical point.

As a young force of the LED industry, Zhang Yanbin and its leader, Green Gold Optoelectronics, innovatively proposed the “O2O marketing model” of Greengold, and determined to establish a new marketing model in the future LED industry and to be the pilot of the “O2O marketing model”. By.

The landing of O2O does not allow electricity suppliers to become "electrically injured"

In the Internet era, different companies have different attitudes in the face of e-commerce. However, it is undeniable that the emerging LED lighting companies and traditional lighting companies on the Internet have already started. Judging from the current situation, the emerging companies are more active and they have seized the favorable position of online sales.

A senior industry official said that the trend of e-commerce is overwhelming. If the new LED brand wants to face the traditional channel competition, it must be "over the mountains and the mountains" and "the chance of winning." From the initial fear of being “electrically injured” to the apparent increase in sales brought about by e-commerce, the willingness of lighting companies to become e-commerce has increased significantly. The rise of the concept of O2O has provided an excellent counterattack opportunity for the traditionally dominant companies, further improving the online and offline convergence.

The core of the O2O model is to bring online consumers to real-world stores—ordering or paying off-line products and services online, and then going offline to enjoy services. By providing product information, services, and other methods, enterprises push offline store messages to Internet users and convert them to offline customers. Because innovative companies have both physical sales points and cable sales and service platforms, it is easier to provide offline consumer experience, thereby achieving more convenient advantages than simple online businesses. Before the emergence of the O2O model, traditional e-commerce companies relied on the network to complete the purchase and use of products, and they had been criticized by users for lack of consumer experience. The O2O model combines online and offline services to form a complete consumer experience link.

Zhuhai Green Gold Energy Control Technology Co., Ltd., established in September 2012, is positioned as an “integrated energy-saving operator” and provides comprehensive energy-saving services such as comprehensive energy-saving assessment, overall energy-saving improvement programs, and integrated supply and engineering of energy-saving products. Green Gold Energy Control has gathered senior talents in the fields of computer, LED, central air-conditioning, water supply and drainage, and clean energy.

In November 2012, Green Energy's China's first energy-saving shopping mall was successfully launched. The “Energy-saving Shopping Mall” e-commerce platform was launched. It will promote the implementation of overall energy-saving projects, promote energy-saving into millions of households, and achieve low energy consumption and low pollution. The ultimate goal of Green Home is to lay a solid foundation for Green Gold Opto's efficient O2O model.