[Hui Cong Lighting Network] Li Wei Teng China market ushered in a new general manager, he is Mr. Deng Ziwen, in the electrical industry, everyone is very familiar with him, from 1983, into the lighting construction industry, to 96 years, As a well-known American lighting control company CEO, in his career, along the way, the results are outstanding. In 2003, he entered Qisheng Asia. In 2005, he was sent to Qisheng China's Shanghai headquarters. In more than two years, Mr. Deng and his team worked together to make Qisheng China have a revolutionary transformation. It is also Mr. Deng’s success in the industry that has attracted the attention of Li Wei Teng’s top US officials, inviting him to join the company as the vice president and general manager of Leviton China, becoming the first player in the Chinese market. .
Broad space
The interview was also conducted from the comparison of the two companies. Mr. Deng commented that the two companies have profound cultural backgrounds and are very good companies. The two strategies and developments are very similar. The difference is that Qisheng is headquartered in Australia, entering China early and with a high degree of localization. Li Wei Teng reflects American culture. It only takes a few years to enter the Chinese market. It is like a newborn baby. It needs a process of learning and growing. The baby must first undergo an audiovisual process before he can grow up. China must also undergo a process of observation and exploration. Due to the high degree of integration of the wisdom of the two peoples, Leviton will certainly succeed.
He further elaborated: Leviton has a history of more than 100 years in the United States, and its switches, panels and other products account for more than 50% of the US market share. In the past ten years, Leviton has continuously increased its product line, such as Weak electricity products, lighting control products, etc., have successfully achieved diversified development within the industry.
Leviton's business in China can be divided into two major parts: First, production operation and R&D. The factory under the responsibility of Mr. Ling Anshou has more than 3,000 employees in Dongguan. It was built in 2002 and transferred the US production line. The production cost is reduced, and the annual output is several hundred million yuan. All of them are sold back to the Americas for 06 years. The second production base is built in Nanjing. It shares the production load of a part of the Dongguan plant. There are more than 1,000 employees. The current production capacity is far from saturated. There is a lot of room for growth. What is important is that Nanjing production base has domestic sales rights. This is a very important strategy. This shows that US management executives are paying more and more attention to China--this is a huge and attractive market;
The second is to manage China's market and marketing as well as product development. This piece is under the responsibility of Mr. Deng and reports directly to the US Chief Operating Officer. Due to years of work accumulation, he is very familiar with the Chinese market, and is familiar with many places in China. He has also been to Gansu and other places in the northwest, and he is also very familiar with China's national conditions. During the interview, he lived and worked in China and Hong Kong for a long time, often citing the construction of socialism with Chinese characteristics to explain his business strategy.
He said that in a short period of time, China has rapidly developed from a large agricultural country to a highly developed modern country with a highly developed communications industry. From a global perspective, the most widely used communication equipment such as mobile phones is in China, and the place with the most broadband applications is China. At the same time, this is a fast-changing city often in the United States, a company's products can be sold for 20 years, but in China, we must use the US high-tech capabilities, combined with local characteristics, in order to adapt to the rapidly changing Chinese market, obviously Wei Teng has already prepared for this, and there are more than 100 R&D engineers in Dongguan.
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