"On September 6, we did not dare to take orders. On September 20th, the air transport company did not dare to take orders. There are too many goods, and then no one can digest. This year, LED guardrails are summarized with a 'fire' word. No, it is accurate to use a 'crazy' word. Especially on the eve of the 60th anniversary of the National Day, the engineering merchants took cash to the ancient town and could not buy the goods. Some people were even rushed to buy a high price three years ago. There are still hundreds of meters of fake six-segment inventory that have not been sold out.†Longjiang, the owner of Keda Digital Lighting, is a post-80. After experiencing the peak period of the previous period, he sketched out the LED guardrail tube “extraordinary hot†in a few words. .
The hot market of LED guardrail tubes has prompted enterprises to produce at full capacity.
According to industry insiders, there are only 200 enterprises engaged in the production of guardrail tubes in Guzhen. At present, the daily shipments are about 180,000 meters. According to the average of 50 yuan per meter, the output value of 9 million yuan per day. However, the amount does not mean high quality. LED lighting is on the rise, industry standards have not yet seen, and many companies have crossed the river. What's more, in the field of LED guardrail tubes, the "common sense" of direct AC conversion has been turned a blind eye for two years. As a result, the installed lamps have burnt out the external walls of the building twice due to short circuit, and finally they are sued. . The various kinds of shackles behind the sales show that the LED guardrail tube has a lot of "virtual fire". So, why is the LED guardrail tube market hot? What are its technical difficulties and market bottlenecks? This issue will be read by you one by one.
Five reasons lead to the LED guardrail tube "not fire"
In 2003, the LED guardrail tube was launched in large cities such as Shenzhen and Guangzhou, but it was not a climate. In 2006, the LED guardrail tube gradually applied to large-scale buildings in the first-tier cities, and continued to sell well; the snowstorm in early 2008 plus the financial tsunami, sales volume Falling back; this year, riding the Dongfeng of the 60th anniversary of the founding of the People's Republic of China, the LED guardrail tube is even more out of stock. From the perspective of product evolution, the first is a colorful bubble, to the fake 3 segment, the fake 6 segment, then to the true 3 segment, the true 6 segment, the internal control external control, to the video and audio tube. Over time, LED guardrail tubes are constantly seeking technological change.
Overall, the LED guardrail tube reached its current peak sales due to five major reasons:
1. The macro-control under the guiding ideology of energy conservation and emission reduction, the concept of environmental protection has landed, rooted and sprouted in various industries and consumer awareness. The entire environment is driving people to seek new ways to replace traditional, resource-intensive lifestyles, and the lighting industry is the first to bear the brunt.
2. Under the ravages of the financial crisis, the state actively controlled. At the beginning of this year, the Ministry of Science and Technology launched the “Ten Cities and Ten Thousands†semiconductor lighting application demonstration city program, which covers 21 cities including Beijing, Shanghai, Shenzhen and Wuhan, and local governments also Try to find ways to launch domestic demand.
3. The development of LED technology has gradually matured, the cost of chips has been continuously reduced, the replication capacity of industrial cluster bases is strong, and manufacturers have responded to market demands, and the number has been increasing.
4. Years of economic development have allowed most cities to accumulate a considerable portion of their wealth. The chips of image engineering and political achievements are all on the city's lighting. The phenomenon of chasing each other and comparing each other will follow.
5. With the improvement of people's living and cultural level, the aesthetic concept has also changed accordingly, no longer satisfied with simple color embellishment, but requires more beautiful and three-dimensional display, LED point light source, light strip, guardrail tube, wall washer The combination of decorative light series just caters to this demand.
The standard missing company "crosses the river by feeling the stones"
"Not only the LED guardrail tube, the biggest constraint of the entire LED industry is that there is no unified standard." This is the reporter's interview process, the business owners are unanimously sigh.
The lack of standards is also something that several people are happy with. For companies that have just stepped into the LED industry, or that are "eye-red" guardrails that are promising for short-term speculation to make profits, there is no industry standard constraint. It is not easy to confuse the fish. It is not difficult to shirk responsibility. Even if the license-issued export-oriented enterprises have no standards, all technical assessments such as light decay, heat dissipation, energy consumption, color temperature, etc. have become a piece of paper. "For example, the lamp beads that were taken back from the supplier, even if we can monitor the relevant technical data, there is no unified standard reference, not to mention the next level of engineering, even we do not know the data in the end. Which level of the product is represented, whether it is needed in the production process and production management, it is completely blind." Guo Huaguo, chairman of Lidell Digital, who has been engaged in the production of LED guardrail tubes for more than four years, said a little helplessly.
The importance of standards for the healthy development of the industry is unquestionable. Even if some companies that have won many standards in Europe and the United States, they may implement "two sets of standards": foreign orders are of course not sloppy, and domestic orders follow the trend, according to "industry rules." This is also the key point that many export companies have been unable to do well in the domestic market or disdain to do the domestic market. Especially in the current application of municipal lighting engineering, the enthusiasm of local governments and enterprises contains a lot of risks. One of the biggest hidden concerns is that the participating manufacturing companies have different levels, and there are many temporary combinations. In the same project, the problems of installation engineering, streetlight assembly and LED technology are out of the same degree.
Many companies have proposed the establishment of associations, including the LED Alliance. I feel that in the current absence of national standards, the formulation of local standards has great positive significance. However, looking at the state-owned enterprises, private enterprises, joint ventures and even foreign-funded enterprises in the industry, it is now truly top-notch, and it is hard to find a company with the strength to develop a good standard. In this regard, Li Xiaoping, general manager of Auman Technology believes: "Under the current situation, it is a relatively objective and realistic method to be led by relevant national departments and to participate in the development of standards by a number of brand companies. In recent years, several standards in the industry The formulation process also confirmed this point."
The road behind the excitement of the ambiguous "time to create a hero." The Olympic Games, the World Expo, and the Asian Games, the three major events just concentrated in these two years, coupled with the local government lighting and image projects one after another, only created the peak of the LED guardrail tube. The “myopia†companies that are profitable are still participating in madness, but the enterprises that are ahead of their minds and want to make long-term brands have seen this kind of reliance on the momentum of the moment and the prosperity of the sudden emergence. Once the engineering market tends to be saturated, it is likely to turn sharply, and the quantity and profits will go. Downhill. "Especially, LED guardrail tubes account for half of the production capacity and output value. If you can't plan ahead, adjust the product line in time, build a distinctive brand, and adapt to the market is not in the future. It is not a false talk. And now we have gradually turned the product ratio to LED. The home lighting is tilted." The general manager of Kodak Digital Lighting, Longjiang, squats on the boat, and prepares for it early.
Qin Rongliang, general manager of Nichia Semiconductor, is cautious about the practice of LED home lighting that is used to LED guardrail tube engineering: "There are two concepts, just like the guardrail tube and the display screen, each has technical difficulties and advantages, not what. A more advanced problem. What's more, once the price of the product is higher, the consumption acceptance of the ordinary people still needs to go through a period of time; secondly, the design of the LED home lighting product is also critical in terms of technical requirements, and more focused on the light. The creation of atmosphere, the current technical development of LED home lighting products is not very mature. In fact, the voice of more engineering companies is the product brand that tends to create LED fence tubes. Quite counted, LED guardrail tube has grown for several years, the market space is still huge, the number of manufacturers is complex, and there are very few brand companies that do fine products.
Wooden Bluetooth Speaker,,Wooden Bluetooth Speaker Diy,Wooden Bluetooth Speaker Uk
Wooden Bluetooth Speaker,Portable Speaker Co., Ltd. , http://www.nbspeakers.com