The 2009 Guangzhou International Lighting Exhibition is about to open. Due to the smoke that has not been dispersed in the global financial crisis, this exhibition has a small sincerity and fear, and it also carries more hopes and expectations than ever before. To this end, "International Exhibition News" will be a series of follow-up reports for the current lighting exhibition, including pre-show personal interviews, exhibition tracking, exhibition reports, and post-show exhibitor tracking and other series of reports, let everyone to 2009 Guangzhou International Lighting Exhibition has a comprehensive understanding to better serve the pulse lighting industry and serve the lighting industry.
This time, we can't wait to invite Dr. Pan Wenbo, the chairman of Guangzhou Guangya Exhibition Trade Co., Ltd. and Guangzhou Guangya Network Technology Co., Ltd., to witness the rise of China's lighting industry, and to introduce the Guangzhou industry to the lighting industry. And conduct multi-angle, multi-faceted and multi-level analysis and interpretation of the development of the lighting industry.
Dr. Pan Wenbo, Chairman of Guangzhou Guangya Exhibition Trade Co., Ltd. and Guangzhou Guangya Network Technology Co., Ltd.
("International Exhibition News" reporter Pan Chairman Pan)
Reporter: How is the lighting exhibition in terms of curatorial and scale, and how is it different from previous years?
Pan: In 2009, Guangzhou International Lighting Exhibition was operating under the previous framework. However, in response to the adverse impact of the 2008-2009 crisis on the export of the real economy, we also made targeted adjustments. One is to increase the invitation of foreign businessmen, and the other is In the Lighting Industry Forum (5th), there has been a big improvement over the previous (fourth), focusing not only on the use of the lighting industry (such as urban transformation, professional venue construction, etc.), but also on product technology. Resources. The third is the adjustment of the LED sector. This year we set up an LED zone in a prominent position, which is equivalent to the sub-brand pavilion of the exhibition, so as to increase everyone's attention to LED.
In addition, under the guidance of China's domestic policy of stimulating the economy, our work has also been adjusted accordingly. For example, the energy conservation seminar has been added. In the international lighting section, it has also cooperated with the Guangdong Provincial Economic and Trade Commission and the Guangdong Lighting Association. Guangdong Province Lighting Product Energy Conservation Week.
In addition, the China Lighting Appliances Competition sponsored by Aladdin Lighting Network will continue to be held. The competition is jointly sponsored by China Lighting Association. The purpose is to promote the construction of the entire industry brand and establish a product design, product technology, product application and products. A comprehensive platform for brands and other aspects. We also collaborated with the China Lighting Society on a China Lighting Design Award. At the exhibition, we will award design awards for design works from June 2008 to June 2009.
In terms of scale, there were more than 1,500 companies exhibiting in 2008, with an exhibition area of ​​110,000 square meters. In 2009, there were more than 1,300 companies exhibiting, and the exhibition area was also 110,000 square meters. It can be seen that on the basis of a 10% reduction in exhibiting companies, the scale of the exhibition has not only decreased, but has been growing. Not only that, in terms of exhibition quality and product participation, although after the difficult period of 2008 and 2009, we still made a better upgrade. It can be said that the quality of participants is better than ever.
Reporter: What are the unique advantages of Guangya as the most experienced operator of the lighting exhibition in curating?
Pan: At present, the intellectual property rights of the entire Guangzhou International Lighting Exhibition belong to Guangya Frankfurt, which is a joint venture between Guangya and Frankfurt. Guangzhou International Lighting Exhibition is organized and operated by two companies, Guangya and Frankfurt. Frankfurt is one of the world's largest exhibition companies. Guangzhou International Lighting Exhibition is currently the number one in Asia and the second largest professional lighting exhibition in the world. The entire industry chain is integrated in the exhibition. Everyone can communicate with each other, do branding, do production, do sales, design, and do engineering. On this platform, you can communicate and coordinate. .
After years of accumulation, we are now operating by brand and relying on our entire resources. I think this is our advantage.
At present, the lighting industry has the largest export volume in the world, and the domestic demand in China is also the largest. In fact, in China, the domestic sales of products are currently affected by the financial crisis. The lighting industry has achieved certain development under the economic situation of China's policy of stimulating domestic demand. For the exhibition industry, under the influence of the financial crisis, this year's industry exports have dropped by about 30%, and we have not only declined, but have slightly increased on the basis of ensuring last year's scale, and our brand building has been larger than last year. The breakthrough has also improved the brand value. It can be said that Guangya's achievements in the entire exhibition industry have been great.
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