Next year LED LCD TV shipments soar by 66%

Due to the impact of the Big Four, Merrill Lynch revised its global TV growth rate for the third time this year. Not only will TV industry show double-digit growth this year, but it will even decline by 3% from last year. 2012 Years also show zero growth. One of the mainstream LCD TVs in the market is only 4% and 7% in current and next two years.

Analysts in the technology industry pointed out that the four major negatives that caused the global TV market demand to be significantly lower than expected, in addition to the overall economic slowdown, it also includes the high saturation of the TV market, the lack of disruptive technologies, and the substitution effect of smart phones and tablets. Wait.

According to estimates by relevant professionals, the total shipments of global LCD, plasma, traditional CRT, and OLED TVs are 241 million units this year, which is approximately 3% lower than the 248 million units decline in the previous year, and will grow to zero next year. In 2013, With 257 million units, the annual growth rate is about 7%. Among them, LCD TVs, which are in the mainstream of the consumer market, have seen their growth rates fall to single digits since the beginning of this year. The year-on-year growth rates of shipments from 2011 to 2013 were 4%, 7%, and 9%, respectively.

Although the overall color TV performance is poor, LED TV and 3D TV have risen rapidly and have grown rapidly. LED TV shipments this year are forecast at 076 million units, and will reach 143 million units next year, with an annual growth rate of 66%; in 2013, it will be 191 million units, and market penetration will increase from 44% this year to 67% next year, 2013 The year is 83%.

From the perspective of the brand factory, the current Japanese manufacturers are more conservative and cautious about the prospects of the industry based on factors such as lower than expected demand and the appreciation of the yen, including Sony, Sharp and Panasonic; Season shipments are flat, only Samsung is expected to have outstanding performance.

In addition, the recent TV inventory is only slightly higher than normal, but it is expected that if the subsequent market demand is still weak, the inventory issue will be highly concerned at the end of the fourth quarter.

For the LCD panel makers, the analysts believe that, although including AUO and other industry players, the stock price ratio has been relatively low, coupled with capital spending cuts, and unanticipated demand recovery, it will likely drive short-term stock prices. However, the panel factory's third quarter loss may be greater than expected, and the profit recovery in the fourth quarter is limited.