International data information (IDC) pointed out that the growth of global LCD TVs has slowed down, led (light emitting diode) backlight LCD TVs are currently mainstream, but the penetration rate has become saturated, LED backlight LCD TVs have entered the plateau period, growth is not as good as the past, only The remaining single digit growth.
Although the LED backlight LCD TV is saturated, 3DTV (3D stereo TV) and Smart TV (news TV) will be launched in succession. The research organization Takuya expects that the penetration rate of 3DTV will reach 23% in the domestic market. TV penetration rate is also 20%, which is a new growth driver for LCD TVs. IDC also pointed out that emerging markets will be the most important battleground for LCD TVs in the future. Those who can lay out emerging markets will be able to steal first opportunities.
According to IDC, the high-end models of international brand manufacturers tend to be self-made, and the fighter models that sell at low prices have been outsourced. As a result, the foundry is faced with the need to continuously reduce costs for low-cost promotions, but it also has a direct impact on generations. Factory's gross margin.
In addition, Taiwan's LCD TV foundries are mainly shipped to Europe and the United States, Europe and the United States market has matured, so the price competition is fierce, and foundries can only deal with price wars with low cost.
Faced with the plight of price reduction in foundries, IDC suggested that OEMs should seek cooperation between panel makers and brand manufacturers. Panel makers sell modules in modular form. Under overcapacity, they can outsource modules to OEMs. Can also be authorized to sell on behalf of the factory, to avoid undigested inventory and price promotions.
Although the LED backlight LCD TV is saturated, 3DTV (3D stereo TV) and Smart TV (news TV) will be launched in succession. The research organization Takuya expects that the penetration rate of 3DTV will reach 23% in the domestic market. TV penetration rate is also 20%, which is a new growth driver for LCD TVs. IDC also pointed out that emerging markets will be the most important battleground for LCD TVs in the future. Those who can lay out emerging markets will be able to steal first opportunities.
According to IDC, the high-end models of international brand manufacturers tend to be self-made, and the fighter models that sell at low prices have been outsourced. As a result, the foundry is faced with the need to continuously reduce costs for low-cost promotions, but it also has a direct impact on generations. Factory's gross margin.
In addition, Taiwan's LCD TV foundries are mainly shipped to Europe and the United States, Europe and the United States market has matured, so the price competition is fierce, and foundries can only deal with price wars with low cost.
Faced with the plight of price reduction in foundries, IDC suggested that OEMs should seek cooperation between panel makers and brand manufacturers. Panel makers sell modules in modular form. Under overcapacity, they can outsource modules to OEMs. Can also be authorized to sell on behalf of the factory, to avoid undigested inventory and price promotions.
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