On October 24, Wang Chuan officially announced that the Xiaomi TV 4A 32-inch model has been on the market for six months and has already exceeded one million units in sales. As the Double 11 shopping festival approached, the price of this product was adjusted to 999 yuan, marking a 200-yuan drop from its original listing price. This move signified the beginning of the "hundred-yuan era" for smart TVs, making high-quality technology more accessible to consumers.
In 2017, the TV industry was widely considered to be entering a "winter season." According to data from China Excel, TV sales in the first quarter dropped by 14.6% year-on-year, followed by a 10.1% decline in the second quarter. During the National Day Golden Week, sales fell by another 15.6%. Despite these challenges, Xiaomi TV stood out, achieving significant growth. In the first three quarters of 2017, it saw year-on-year growth, with the third quarter recording an impressive 144% increase. Wang Chuan predicted that the fourth quarter could see a 204% rise compared to the same period last year. On online platforms, Xiaomi TV became the top-selling brand in September, with all its TV models consistently ranking among the best-sellers in the industry.
Wang Chuan highlighted three main reasons why users prefer Xiaomi TV: innovation, quality materials, and excellent value for money. He reiterated Xiaomi's core philosophy: "To make the best TV in the world affordable for everyone."
**Innovation**
Wang Chuan emphasized that Xiaomi aims to bring future technologies to the present. Over five years, the company has continuously innovated in TV design and functionality. When the first Xiaomi TV was launched in September 2013, it introduced an 11-button remote control and a smart TV interactive system. The remote has since evolved into a 12-key version, featuring a voice button for easier content search.
Xiaomi also focused heavily on improving the user experience. In September 2016, they launched the PatchWall AI system, which uses deep learning to understand user behavior and recommend content. By March 2017, the system was upgraded with advanced voice recognition features, allowing users to search for videos, check weather, manage calendars, and even control the TV through voice commands. With over a million questions asked daily, the system’s intention recognition rate has risen from under 80% to 98%, showcasing significant improvements.
**Real Materials**
Wang Chuan stated that Xiaomi TV aims to redefine China’s image in the global TV market, moving away from the perception of inferior quality. Since the launch of the first Xiaomi TV in 2013, the company has focused on premium materials and design. From a 42mm thick model to a 5.9mm curved 65-inch TV, Xiaomi has consistently pushed the boundaries of thinness. The latest Xiaomi TV 4, released earlier this year, features a borderless design and a body just 4.9mm thick, setting new standards for craftsmanship.
**Value for Money**
Wang Chuan shared Xiaomi’s vision: to create the best TV in the world while keeping prices affordable. He explained that two key factors allow Xiaomi to offer cost-effective products: eliminating waste and controlling greed. From manufacturing to retail, Xiaomi has minimized unnecessary costs. For example, the Xiaomi TV 4A 32-inch model includes a 64-bit quad-core processor, 1GB+4GB memory, and a sixth-generation image processing engine, all at a competitive price point. It also comes with the PatchWall AI system and access to hundreds of content providers, making it a highly attractive option for young consumers who often need to move.
According to Yikang data, the 32-inch model was the top-selling product in its category in September. During the National Day Golden Week, it ranked as the best-selling TV on e-commerce platforms. Based on current sales forecasts, the Xiaomi TV 4A 32-inch is expected to sell over one million units within six months. To express gratitude to consumers, Xiaomi once again reduced the price to 999 yuan. While traditional business logic might suggest increasing prices, Wang Chuan emphasized that Xiaomi prioritizes customer satisfaction over profit, believing that reducing prices after achieving scale is the right thing to do.
Wang Chuan concluded by reiterating Xiaomi’s values: creating products that "move people’s hearts" and offering fair prices. After more than seven years of dedication, the company remains committed to this mission, calling it the "king’s road" that has driven its rapid growth and success.
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