News: On October 24, Wang Chuan officially announced that the Xiaomi TV 4A 32-inch model has been on the market for six months, with sales exceeding one million units. At the same time, the price of this product was adjusted to 999 yuan ahead of the Double 11 shopping festival, marking a 200-yuan drop from its original launch price. This move signifies the entry of smart TVs into the "hundred yuan" era, making high-quality technology more accessible to the masses.
In 2017, the TV industry was widely considered to be in a "winter season." According to data from China Excel, TV sales in Q1 fell by 14.6% year-on-year, and Q2 saw a 10.1% decline. During the National Day Golden Week, sales dropped by 15.6% compared to the previous year. However, Xiaomi TV defied the trend, experiencing significant growth. In the first three quarters of 2017, sales increased year-on-year, with Q3 showing an impressive 144% growth. Wang Chuan predicted that Q4 would see a 204% increase compared to the same period. He also noted that on online platforms, Xiaomi TV became the top-selling brand in September, with all sizes of TVs launched by Xiaomi consistently ranking as best-sellers in the industry.
According to Wang Chuan, there are three main reasons users choose Xiaomi TV: innovation, premium materials, and excellent value for money. He reiterated Xiaomi's philosophy of offering the best TV in the world at an affordable price. This vision has guided the company through years of development and continues to shape its strategy today.
Innovation
Wang Chuan emphasized that Xiaomi aims to bring future technologies to the present. He outlined the five-year journey of innovation in Xiaomi TV. When the first Xiaomi TV was launched in September 2013, it introduced an 11-button remote control and a smart TV interactive system. Over time, the remote has evolved to include 12 keys, adding a voice button to enhance user experience and make content search easier.
In terms of system experience, Xiaomi has invested heavily. In September 2016, the PatchWall AI system was introduced, featuring deep learning capabilities that analyze content and user behavior to offer personalized recommendations. By March 2017, the system was upgraded with enhanced voice functions, allowing users to search, play, and interact with their TV using simple voice commands. The AI now supports ten categories of voice interactions, including video searches, content recommendations, and even intelligent error correction. Wang Chuan mentioned that users ask millions of questions daily, and the AI’s intention recognition rate has improved from under 80% to over 98%.
Real Materials
Wang Chuan said that Xiaomi TV aims to redefine the perception of Chinese-made products by focusing on quality and design. Since the first Xiaomi TV in 2013, the company has used metal bodies and continuously refined the manufacturing process. From a 42mm thick TV in the first generation to a 5.9mm curved 65-inch model, Xiaomi has led the industry in achieving thinner designs. In May of this year, the Xiaomi TV 4 was launched, featuring a borderless design that looks like a piece of glass and a body just 4.9mm thin—setting a new benchmark in craftsmanship.
Value for Money
Wang Chuan shared that when Xiaomi started in the TV market, the goal was to create the best TV in the world while keeping it affordable for everyone. “We believe in making products that touch people’s hearts and offering great prices,†he said. So how does Xiaomi manage to deliver such cost-effective TVs? According to Wang, two key factors are eliminating waste and controlling greed.
He explained that Xiaomi has reduced waste across all stages, from manufacturing to retailing. For example, Lei Jun, the CEO, is known for his frugal habits, which reflect the company’s overall approach. Controlling greed is equally important. The Xiaomi TV 4A 32-inch, launched on July 26th, features a 64-bit quad-core processor, 1GB+4GB memory, sixth-generation image processing, and a high-definition LCD screen. It also includes the PatchWall AI system with content from Tencent, Sohu, PPTV, and many other providers. Its lightweight design makes it ideal for young renters who often move.
Data from Yikang shows that the 32-inch model was the top-selling product in September. During the National Day Golden Week, the Xiaomi TV 4A 32-inch ranked as the best-selling model on e-commerce platforms. Based on current sales forecasts, the 4A 32-inch is expected to sell over one million units within six months. To show appreciation for consumer support, Xiaomi once again reduced the price to 999 yuan.
Wang Chuan explained that, according to traditional business logic, prices should rise after such success. However, Xiaomi’s philosophy is to restrain greed and return the savings to consumers. Once economies of scale are achieved, costs decrease, and the next step is to give back to the customers. This approach has not only driven growth but also strengthened customer loyalty.
Finally, Wang Chuan emphasized that Xiaomi’s core values remain unchanged: creating products that resonate with people and offering fair prices. After more than seven years of effort, the company remains committed to this path. “This is the king’s road, and it’s the reason why Xiaomi is thriving today.â€
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