LED popularization accelerates LCD gradually into elimination phase

In recent years, along with the increasingly fierce competition among various color TV brands, the speed of new and old flat-panel TVs has also begun to accelerate significantly. According to the author's understanding, although the overall demand for the domestic flat-panel TV market is relatively weak in the first half of this year, as the most active LED TV on the market, it has shown a rapid momentum of sales volume and sales.

Taking the Shenzhen market as an example, in January this year, led only accounted for 14.2% of the market share of flat-panel TVs. It has risen to 25.6% during the “May 1st” period. In the recent period, the market share has surged to 45% or even higher. . Under the impact of the “collective explosion” of LED TVs, the market share of traditional LCD TVs has fallen sharply.

In response to the current situation in the color TV market, Shenzhen Suning took the lead in cooperating with Skyworth, Hisense, TCL, Changhong, Konka, Sharp, Sony, Samsung, LG, Philips and the top ten color TV manufacturers to sign a "removal of ordinary LCD TVs. Accelerated the promotion of energy-saving low-carbon and multi-function color TV contracts, jointly launched a campaign to eliminate ordinary LCD TVs.

Many experts believe that LED TVs can be quickly popularized and completely replace traditional LCD TVs. There are three main factors. The first is the technical factor, although it is a liquid crystal display, but LCD and LED represent two different display technologies, LCD is a display composed of liquid crystal, LED is a display composed of light-emitting diodes. Compared with the two, LED TV has advantages in terms of brightness, power consumption, viewing angle and refresh rate.

Secondly, it is the market-oriented factor. According to the relevant staff of Suning Color TV Production and Marketing Department, the proportion of LED TVs entering the earlier brands Samsung, Hisense and Skyworth has reached more than 60% of the total sales. Many brands of color TV products this year. Since then, it has accelerated the reduction of its proportion of LCD TVs. For example, Hisense TV has made it clear that after the “Eleventh” Golden Week, LCD products are expected to store only one series, while other products will be LED TVs.

In addition, the price factor, LED LCD TV is rapidly spreading, and its price is inseparable. According to industry analysts, although in the second half of 2009, the difference between the domestic LED TV and LCD TV of the same size is still quite different, but after the domestic color TV manufacturers such as Hisense, Konka, Skyworth, TCL have stepped into the LED upstream industry chain In the first half of this year, the price of domestic LED TVs has dropped by 20%-30%. The difference between LED TV and LED TV is not obvious, which has greatly promoted the popularity of LED TV.

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