Japan's 3DTV price cuts 3D new era

From "Avatar" to the opening of the World Cup, the popularity of 3D has been burning from the movie screen to the TV screen. Most people have been talking about the "tree house" that is within easy reach of the movie. At the same time, there is 3D. technology. There is no doubt that Avatar's screenings spread across the globe with a mighty 3D hurricane. Japan has been able to smell the business opportunities of 3DTV. At present, Japan is the main market for 3D applications worldwide. Since Panasonic introduced the first 3D PDP TV in Japan in 2010, Japan has entered the 3D era. In addition to Panasonic, Sony and Sharp ( Major manufacturers such as Sharp and Toshiba have also launched 3D LCD TVs. In addition to 3D TVs, consumer electronics products such as 3D video cameras, 3D digital cameras, and 3D game consoles have been successively on the market, and their applications continue to expand.

When 3D TV was first launched, it faced the biggest problem - the insufficiency of 3D content. At that time, 3D TVs were only able to watch a small number of 3D videos and were not attractive to the general consumers. TV manufacturers actively cooperated with TV stations and launched various 3D programs. Despite this, the price of 3D TVs at that time remained high. In the competition of the 3D TV market in the past year, foreign brands have taken the lead, while domestic brands have become proactive. Although domestic brands have lagged behind in the layout of the 3D market, domestic brands quickly responded and increased investment in technology, laying a solid foundation for later catch up. This is one of the reasons why Japanese brand 3D prices have to be lowered.

This year, not only has the 3D content increased, but also the price of 3D TVs has dropped significantly. When 3D TV was launched last year, the price was about 1.5 times that of 2D TVs. However, by 2011, the price difference between 3D TVs launched in 2010 and 2D TVs launched at the same time will be minimal. For 10,000 yen, the maximum price drop of 60% in one year. Judging from the level of Japanese consumption, the spread of 10,000 yen can be said to be quite low, and it will greatly increase consumers' willingness to buy. And manufacturers have also begun to introduce 30-inch-class 3D TV products. We know that 3D TV will move from high-priced luxury goods to civilians.

“The new thing about 3D TV is just coming out at 51 last year. Now that one year has passed, the 3D technology of each brand has become more mature. With the increase in quantity, the price has naturally come down and it has dropped dramatically,” said Chen. People in the industry believe that with the advancement of technology and the approaching of the May Day Small Golden Week Promotional War, TV brands want to win market share, and the LED market will further reduce prices, which will be half of that of last year. For consumers with buying needs, the moment is undoubtedly the timing.

Except for Japan, South Korea, Europe and the United States are also very active in developing 3D programs and related products. Toshiba estimates that the proportion of global 3D TVs in 2011 will grow by about 10% from 2010, from 1.6% to 12.2%. It is no longer difficult for 3D to step into the homes of ordinary people.