International capital crocodile enters Chinese LED market

In 2011, domestic lighting companies ushered in a capital feast. In addition to lighting companies have listed, foreign capital predators have begun to look to China. In June of this year, Guangzhou International Lighting Exhibition has become the largest lighting exhibition in the world, with more than 2,600 exhibitors and 50,000 overseas visitors. There are no shortage of international giants such as Honeywell among this group of overseas guests. With the surging of capital and the integration of industrial value chains, the eve of the reshuffle of the entire industry has come. The lighting market in China is quietly changing.

International giants reach domestic industries

According to statistics, China is currently the world's largest producer and exporter of lighting appliances. 80% of the world's energy-saving lamps are produced in China. China is a truly global manufacturing center for energy-saving lamps.

According to Freedonia data, from 2007 to 2014, the growth rate of the Chinese lighting market is expected to be higher than the global growth rate, and the market share of China's light source products industry is expected to increase from 15.4% in 2007 to 21% in 2014. .

However, people in the industry said that at present, the domestic lighting market is in a state of headlessness. The leading brand in the industry has a market share of less than 2%, and most of them are in the low-end market. This highly decentralized market has opened up the endless imagination of foreign capital giants.

In recent years, giants such as Philips and GE have increased their investment in the Chinese market. And this month, the global automation giant Honeywell is also lighting its business group for the first time to make its debut at the China Lighting Fair. It is reported that Honeywell’s automatic control technology is internationally renowned and provided technical support for the first astronauts on the moon in 1969.

Analysis of the industry, Honeywell Long can lay this for a long time. In 2005, Honeywell entered China and established a joint venture with Langon, a company that specializes in building electrical appliances for 20 years and holds a leading position in the domestic industry.

Saving 6-7 percent for Wal-Mart

"As early as 2008, we became Wal-Mart's global energy-saving strategic partner. Our overall energy-saving solutions are very attractive to Wal-Mart, such as automatic control systems to achieve intelligent lighting control and automatically adjust with the intensity of natural light. Illumination," said company executives at Honeywell Langon.

It is reported that when all the lighting systems in Wal-Mart supermarkets are replaced with Honeywell's LED lighting, they can save nearly one million kilowatt-hours of electricity consumption per shop per year. “At present, Honeywell can integrate automatic control systems, lighting, electricians, ventilation and other technologies. We are in fact a system integrator of energy-saving total solutions.”

According to a manager of the LED and Ex-Or project of Honeywell Langon, “Ex-Or lighting energy-saving control system can usually save 40%-60% of power in office applications; in large warehouses, It can save 70% (or even 90%) of electricity. At the same time, suitable illumination will also improve the staff's work efficiency."

Low carbon illuminates the future of LED industry

As a newly-developed product, the profit of LED lighting is still relatively high, and its basic energy can reach more than 30%. It is to see the huge potential of the market, many domestic and foreign companies have accelerated to LED lighting products. In addition to the global automation giant Honeywell, Midea Group, which focuses on home appliance production in China, has also entered the lighting industry in a high profile last year, competing for the huge market cake of China lighting.

At present, the low-carbon economy has already become the trend of future world economic development. The emerging LED lighting industry with green ecological lighting as its core has always been highly valued by the Chinese government. In October 2009, the “Opinions on the Development of Semiconductor Lighting Energy-saving Industry” issued jointly by the six ministries and commissions including the National Development and Reform Commission and the Ministry of Science and Technology proposed a clear goal: By 2015, the average annual growth rate of the semiconductor lighting energy-saving industry output value will be around 30%; About 20%; the ability of independent innovation of enterprises has been significantly enhanced; 3 to 5 upstream chip-scale production enterprises have been established; the industrial concentration has been significantly improved; there are about 10 key leading enterprises with independent brands and large market influence; Billion kwh, equivalent to 40 million tons of carbon dioxide emissions annually.

It can be predicted that when the lighting industry in China is rampant in 2011, the intervention of domestic and foreign capitals will bring about industrial integration and the reshuffle of the entire industry will soon come.

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Brilliant Electronic Systems Technology Co., Ltd. , http://www.yichen-flashlight.com

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