"Double 11" flow tide, CIBN global purchase set off a video shopping spree

Since November, the news about "Double 11" has been overwhelming. There is no doubt that "Double 11" is a feast in the field of e-commerce, and "Double XII" is listed as the two largest e-commerce companies in the second half of the year. Because of the new trend of ideas, business groups and consumer acceptance, the annual "Double 11" has become a national shopping carnival with its own traffic. Faced with the increasingly turbulent "double 11" shopping trend, mobile phones, computers and smart TV screens are facing different battlefields and battle conditions. In the field of smart TV video shopping, CIBN global acquisition has been well prepared for many years.

Facing the "Double 11", the sudden emergence of smart TV video shopping

According to data from Ove Cloud Network, as of December 2016, the number of OTT large-screen terminals (including smart TV/OTT boxes) exceeded 200 million units. It can be said that the users behind the big screen have become a scale and have the basis for realizing the users. With hardware, Internet speed, and content services becoming increasingly sophisticated, smart TVs will eventually become the entrance to the home-based living room economic platform. Video shopping is the best way to realize the economical realization of the living room. It can be foreseen that this year's "Double 11" flow will see a large number of smart TVs with stable users, and it is expected to taste the dividends of the people's carnival.

Compared with the traditional e-commerce where competition has become more intense, smart TV video shopping is still a new thing, but its many advantages are gradually gaining favor among more consumers. Imagine that the whole family can sit together in front of a smart TV to discuss the common consumer needs of the family, and then intuitively understand the characteristics of the product through the video screen. This enjoyable scene not only promotes family communication, but also helps maintain rational consumption during the “Double 11” event.

In particular, the middle-aged and elderly consumers want to quickly understand the characteristics of the goods and are eager to participate in the “Double 11” to obtain preferential treatment. Different from the operation of complex web pages and mobile phones, the convenience and intuitiveness of smart TV video shopping will bring them a more comfortable audio-visual and consumer experience.

More straightforward and simpler, CIBN global purchase more closely fits consumer needs

This year, simple direct discounts and price reductions are hard to come by. The promotion of public business promotions is becoming more and more complex - the deposit has doubled, the torch red envelope, shopping allowances, no capping, discounts, etc., and even consumers have joked: "No At the end of the Olympic Games, I really couldn't dare to fight." Of course, “the number of Olympics” is just a helpless ridicule for consumers. Behind the joke is a real problem – overly complicated pre-sale rules and event play, to some extent hinder the desire of consumers to shop. In recent days, there have been many problems with the pre-sale activities of businesses. For example, pre-sale goods can not withdraw from the deposit, can not change the receiving address; "double 11" deposit goods can not be paid in bulk, can only pay one by one, can not use large amount of coupons; pre-sale deposit can not be refunded and so on. In the eyes of consumers, the more complex the rules, the more traps there are; promises and services that are unsatisfactory will lose the desire to buy.

The "11.11 Most Money-saving" event brought by CIBN's global purchases has simple and straightforward rules and obvious advantages. Three days of activities from November 10 to November 12 allow consumers to enjoy the real power of “after discount coupons”. The daily price and activity price of all the active merchandise are marked in the video, allowing consumers to check the price at any time. Some products even achieved the lowest level of the entire network, and the whole phone orders, door-to-door and cash on delivery. Allows users to enjoy value-added, sincere offers with the simplest operation.

Three-dimensional strategic layout, CIBN global acquisition completed "double 11" preparations

This year's "Double 11" will inevitably be a full-scale battle of land, sea and air. The fight will be comprehensive strength, and CIBN Global has been ready.

In terms of commodity strategy, CIBN purchases high-quality suppliers and products globally, builds a full-category e-commerce platform, has a total of nearly 1,000 selected video shopping products, provides consumers with higher-quality products, and provides more yuan for shopping. select.

In terms of channels, CIBN has 200 million+ global core customers, covering TV channels, PCs, and mobile channels. TV brands include Skyworth, TCL, Hisense, LeTV, Samsung, CANTV, and popular TV; software platforms have TV, Taobao, PPTV, magic video, CIBN HD video, CIBN micro-audio, CIBN mobile TV and other partners, with video shopping as the core, comprehensive coverage of smart TV, computer, mobile phone three screens.

In terms of operations, CIBN Global Acquisition has a professional operations team that integrates professional operations, planning and design personnel in e-commerce and TV shopping, and has omni-channel refined operational capabilities based on big data analysis. CIBN's global marketing of big data precision marketing and push, coupled with “on-demand shopping mall” and “special shopping area,” will inevitably be able to meet the overall shopping needs of consumers.

In terms of services, CIBN Global Acquisition has a chain-wide supply chain management system, self-built call center and warehousing logistics management system, and completed the entire supply chain process from product development, telephone ordering, cash on delivery, and logistics sales. In response to the "double 11" consumption peak, CIBN Global has arranged 24 hours a day customer service seats. After the consumers call the orders, the customer service can enter the delivery system at any time, with the greatest sincerity to avoid delays in the shipment.

It is reported that the “1015 Video Shopping Carnival” event initiated last year by CIBN Global has achieved good results. Breakthrough 5 million in 3 hours on October 15th, 8 million in 6 hours, 10 million in sales in 9 hours, and achieve 12.23 million in sales in 12 hours with partners, making it possible for smart TV video shopping. Strong voice! This year's "Double 11", we can wait and see if CIBN's global purchase can hit another sales peak.