Analyze 22 Coca-Cola's sales channels

1, traditional food retail channels such as food stores, food shopping malls, grocery shopping malls, food markets.

2. Supermarket channels include independent supermarkets, supermarket chains, supermarkets within hotels and shopping malls, wholesale supermarkets, self-selected shopping malls, and warehouse supermarkets.

3. The mode of operation of cheap shopping mall channels is basically the same as that of supermarkets, but the difference lies in the large scale of operations and lower gross profit. Cheap shopping malls make profits through large passenger flow and high sales. Therefore, in the beverage business, they often adopt strategies that encourage FCL purchase and lower prices.

4. Grocery store channels are usually located in residential areas and use residential houses or temporary buildings and kiosks to operate food, beverages, tobacco, alcohol, condiments and other necessities, such as convenience stores, convenience stores, and grocery stores. Commissary and so on. These channels have a wide distribution and long business hours.

5. The department store channel is a comprehensive retail store that operates a variety of daily-use industrial products. In addition to food supermarkets and food counters inside, there are fast food restaurants, cold drink halls, coffee shops or cold food counters.

6. Shopping and service channels are all types of professional and service industries that mainly deal in non-beverage products, and often require business drinks.

7. Restaurants Restaurant channels are all kinds of restaurants, restaurants, restaurants, coffee kiosks, bars, cold drinks shops, etc. 8. Fast food outlets Fast food outlets often have low prices, large passenger flow, short meal times, and large sales.

9. The street vendor channel is a stall with no fixed house, temporary land occupation on the street side, relatively simple equipment, and sale of food, tobacco and alcohol. It mainly provides products and services to pedestrians and uses instant drinks as the main consumption method.

10. Industrial and mining enterprises, that is, industrial and mining enterprises and institutions to solve the problems of employees in the work of drinks, heatstroke and cooling off during work breaks, and the issue of holiday drinks, and other issues, the use of public funds to order to provide beverages to employees.

11. The office agency channel is purchased by the public funds of corporate offices, groups, institutions, etc., for the purpose of entertaining guests or distributing them to employees on holidays.

12. The troop barracks of the army are supplied by the Military Logistics Department to solve the needs of officers and soldiers in their daily life, training and army visits and holidays. In general, they are also affiliated with the commissary, operating food, beverages, daily necessities, etc. Family sales.

13, colleges and universities channels that universities and colleges and other accommodation education places canteens, canteens, coffee cold drinks shop, mainly for school students and teachers to provide learning, life and other aspects of beverages and food services.

14. The channels of primary and secondary schools refer to the canteens set up in non-resident schools such as primary schools, secondary schools, vocational high schools, and private primary and secondary schools. They mainly provide students with after-school drinks and food services (some schools offer drinks during their spare time and Food service, some schools provide students with snacks, lunch service, while providing drinks).

15. The channels for on-the-job education are established in the canteens of the re-education institutions for working people, such as party schools, staff education schools, professional skills training schools, etc., and mainly provide beverage and food services to those who are studying in schools.

16. The sports and fitness channels are the counters selling drinks, foods, tobacco and alcohol in sports and fitness establishments. The main body and fitness personnel provide products and services; or the food and beverage counters set up in competition venues, mainly providing products and services to the audience. .

17. Entertainment venue channels refer to food and beverage counters set up in entertainment venues (such as movie theaters, concert halls, dance halls, playgrounds, etc.) and provide beverage services to entertainment professionals.

18, traffic window channels that airports, railway stations, terminals, bus stations and other places for sale and trains, aircraft, ships provide beverage service on the premises.

19, hotel and hotel channel set accommodation, catering, entertainment as a hotel, hotel, hotel, guest house and other places of bar or canteen.

20. The tourist attractions channel is the food and beverage selling point established in tourism attractions (such as parks, natural landscapes, cultural landscapes, urban landscapes, historical landscapes, and various cultural venues, etc.) to provide tourism and visitors with services. The general place is fixed, using counter-type transactions, with large sales and high prices.

21. In the third aspect, the consumer channels are the wholesale sales channels of wholesalers, wholesale markets, wholesale centers, commodity exchanges, etc. with wholesale as their main business form. This channel is not for consumers, it is only the intermediate link of commodity circulation.

22. Other channels refer to various types of merchandise fairs, food fairs, bazaars, various promotional activities, and other forms and places of selling drinks. Each category has a story. Each category can be a system, each category. There is a huge operating space. The success of Coke lies in the systematic operation, which can be replicated in different regions. The ability to control the channels is really strong, and it is a model of rapid consumer goods.

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