The Green Energy Division of TrendForce, a global market research organization, said that with the continuous improvement of technology in China's packaging companies, China's LED packaging industry has shown a rising momentum in the backlight field, driven by Chinese TV brand shipments, with Ruifeng, Jufei, Zhao The performance of LED backlight package manufacturers represented by Chi and Dongshan Precision has increased significantly. Although there is still a large gap between the capacity and revenue scale and Taiwan's packaging plants, it has gradually entered the backlight field.
Ruifeng Optoelectronics' total revenue for the whole year of 2012 was 500 million yuan, a year-on-year increase of 72%, of which LED backlight device revenue was 290 million, an increase of 169%. Jufei photoelectric LED backlight device revenue of 420 million, an increase of 37%. Zhaochi shares and Dongshan Precision LED mainly produce LED backlight devices and modules, and their performance has doubled.
Although the overall level of LED backlight packaging technology of Chinese manufacturers still has a certain distance from Taiwan or international manufacturers, it has gradually been recognized by Chinese downstream enterprises, especially for small-sized backlights used in smart phones. The higher cost performance is affected by China's second-tier or even first-line mobile phones. The favor of manufacturers. In addition, in the field of large-size LED backlights, Chinese TV manufacturers began to use China's domestic large-size backlight LED devices in the second quarter of 2012. Among the six major TV manufacturers, except for Hisense, China-made LEDs have not been adopted on a large scale. Other manufacturers All have been introduced into China's packaging factory LED backlight devices, and the application ratio has gradually expanded.
Backlight is still the largest application field of LED. The global LED backlight packaging manufacturers are mainly concentrated in Taiwan, Japan and South Korea. Due to the high threshold of LED backlight packaging technology, Chinese manufacturers are more difficult to intervene, especially in the large-size backlight field. Only a few Chinese packaging manufacturers have the ability to produce. In recent years, the gap between China and Taiwan and international manufacturers has been narrowing. The manufacturing cost advantage has led to the continuous improvement of the cost performance of LED backlighting devices in China, which has gradually replaced the market share of international manufacturers such as Taiwan or Japan and South Korea.
Although the LED backlight market demand is close to saturation and the new market is limited, there are still alternative opportunities for Chinese LED backlight package manufacturers. As can be seen from Figure 1, the overall revenue of Chinese manufacturers is far less than that of Taiwanese manufacturers. In addition, there are still Japanese and Korean manufacturers, and there is still a large space in the alternative market. Therefore, Chinese LED packaging manufacturers have also indicated that they want to enter the LED backlight field or expand production capacity.
It is emphasized that mainland China is the world's major production and accumulation area for TV, mobile phone, notebook and other products in the future. It is the main consumption base for LED backlight devices. In the future, China's LED backlight packaging manufacturers will replace Taiwan or international manufacturers will be an irreversible trend. For manufacturers such as Japan and South Korea, there will still be a certain market under the protection of patents; for Taiwan LED backlight packaging manufacturers, the upstream and land factories have the same resources, but the downstream lacks the brand estuary. If they still do not make changes, Will be in a passive situation.
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