Amazon China wants to introduce cheap Kindle and Kindle Fire

Just when JD.com and Amoy.com were caught in a battle of saliva and the e-commerce market was full of smoke, Amazon.com was “changing its face” at this time. Yesterday the company announced that its name in China was changed to “Amazon China”, and the short domain name “z” was activated. .cn".

Regarding Amazon's low-cost Tablet PCs Kindle and Kindle Fire's entry into China, Wang Hanhua, the president of Amazon China, stated that he is still actively communicating with government agencies and is planning to introduce domestic companies. However, there is no specific timetable. He disclosed that he is currently actively communicating with the copyright owners of the content, which is also a problem that Amazon must solve for media platforms such as books, music, and video.

The recent internal struggles between Taobao Mall and some of the sellers have caused some sellers to go to Italy, including Tencent, Amazon China, and other companies to extend their olive branches to these companies in a timely manner.

However, the data released by iResearch recently showed that Taobao Mall still accounted for 50.09% of the B2C market share in the third quarter of 2011, ranking first, while Jingdong Mall was the leader in self-selling B2C, and Amazon was awarded the order of Suning. Beyond.

In the face of fierce market competition, many e-commerce companies have recently closed down because of capital shortages. However, several leading B2C enterprises in the industry are conquering the trend and self-built warehousing and logistics facilities. Wang Hanhua yesterday also believes that logistics is still one of the bottlenecks of e-commerce. In this regard, Amazon China also continues to invest in the style of the headquarters, yesterday the company officially launched in Kunshan, China's largest operating center, the future will be in more cities to promote the day and the next day delivery.

$199 tablet price challenge Apple in the traditional manufacturers such as Hewlett-Packard have fallen behind Apple, Amazon with a Kindle tablet computer in the digital music, books and movie market to compete with Apple, $ 199 price less than the starter version of the iPad half. According to estimates by iSuppli, this price makes Amazon lose $10 per device. Hardening the company with Apple also dragged down the company's performance. The third-quarter financial report it disclosed recently showed a 73% drop in profits, and the share price was also affected by a sharp drop.

Mark Onna, senior vice president of global operations at Amazon, said yesterday that short-term fluctuations in stock prices will not affect Amazon’s strategy. At present, some countries’ economies have encountered difficulties, but Amazon’s sales revenue continues to grow. It is worth mentioning that the Chinese market is the fastest growing in the global market with revenue growth of 80%.

According to the analysis, although Kindle products currently have seen a lot of increase in costs, this is part of Amazon's transformation into a digital media business, and companies must continue to invest more in back-end infrastructure and content resources. Data show that in the third quarter, the company’s investment in technology and content construction reached US$769 million, an increase of 74% over the same period of last year.