Speaking of Internet TV, consumers first think of cheap, cost-effective. Indeed, the rise of Internet TV is through a high-cost, low-cost, cost-effective model. However, after the prices of TV screens and other components have risen in the second half of 2016, the rising cost has made the Internet TV industry's low-cost war impracticable. Internet TV It was forced to usher in a development defect.
(In 2017, the LCD panel rose or rose.)
After the prices of components have risen, how can Internet TV manufacturers continue to develop after biding farewell to the high price era? Is it still cost-effective to reduce profits? In fact, setting aside low-cost advantages, the greatest advantages Internet TV brands have are system experience and content resources. Perhaps this is the core competitiveness of Internet TV brands that continues to attract users.
Indeed, in the past few years, the Internet TV brand's upgrading of smart TV systems and the creation of a resource platform have enabled Smart TVs to experience a tremendous increase in their experience, not only getting rid of the wired networks that traditional TVs require, but also allowing users to There is an autonomous choice on the player.
(Cool Open Big Content Platform has a small amount of content resources, covering all aspects)
In terms of content platform construction, Internet TV brands have their own strengths. Among them, CooCool and LeTV are at the forefront of these companies, especially Coocaa. After the big content strategy conference in May 2016, the development efforts exceeded those of other manufacturers. , Become the most content rich platform, and in the introduction of new content is also spared no effort, like the summer of 2016 a number of super-IP Fantasy City, the old nine doors have chosen Cool TV as the starting platform for Internet TV. It can be said that Internet TV with many excellent content resources is actually not attractive to users. It is just a natural repulsion of users who are accustomed to the low price of Internet TV.
The use of resources on the content platform to enhance operations may be another way for Internet TV manufacturers to increase the price of components. Now that cool operation on the platform is also representative of Internet manufacturers, CoolCurrent already has more than 20 million. End users, operating income in 2016 reached 125.9 million yuan, and this share of revenue also allows cool to open after the era of cost-effective Internet TV era, still able to maintain one of the reasons for cost-effective.
More cost-effective products can attract consumers, and this is the same reason. How do Internet companies continue to maintain their price/performance advantages and gain reasonable profits? Perhaps it is such a window that Cool Open opens.
Smart TV/box information can focus on smart TV information network sofa butler (http://), China's influential TV box and smart TV website, providing information, communication, TV boxes, smart TVs, smart TV software, etc. Answering questions.
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