Today, the Virtual Reality Venture Capital Alliance (VRVCA) released its latest report on global VR/AR investment trends and its outlook for the coming year. The data reveals a strong and growing interest in virtual and augmented reality technologies, with 2017 marking another milestone in this fast-evolving sector.
In 2017, global investment in VR and AR reached an impressive $3 billion, showing a 12% increase from 2016 and a threefold rise compared to 2015. This surge highlights the continued confidence of investors in the potential of immersive technologies to reshape industries and consumer experiences.
Investment activity remains concentrated in early-stage rounds such as seed and angel funding, as well as later-stage deals. This suggests that while the market is still maturing, there is a strong focus on supporting promising startups with scalable business models.
The U.S. continues to be the largest hub for VR/AR investments, accounting for 45% of the total. China follows closely with 25%, driven by unique market opportunities such as location-based services and educational applications. Beyond being a destination for capital, Asia has also become a significant source of international funding for the global VR/AR industry.
One notable trend is the shift in investor focus. Due to slower-than-expected growth in hardware shipments, many investors are now prioritizing tools and technologies that can support multiple content types and platforms. There's also increased interest in enterprise solutions that offer quicker validation and monetization opportunities.
As more companies look to integrate VR and AR into their existing operations, corporate venture capital has seen a rise in 2017. These investors often recognize the value of startup innovations and bring strategic advantages along with financial backing. Major funds like Temasek, Fidelity, and EDBI have also started to enter the VR/AR space, signaling broader institutional interest.
Asian capital is playing a more prominent role in the global VR/AR ecosystem. Investors are no longer just passive participants—they're becoming more active in direct investments after gaining deeper industry insights. Cross-border funds like Colopl Next, Outpost, and Danhua are also making waves, showcasing the growing influence of Asian players in shaping the future of immersive tech.
Founded in 2016, the VRVCA brings together top VR/AR investors from around the world, managing over $18 billion in deployable capital. The alliance focuses on supporting startups in virtual reality, augmented reality, and mixed reality, and hosts four major meetings annually across the U.S., China, and Europe, fostering collaboration and innovation in the field.
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