The recent 4K projector priced at 9,999 yuan has created quite a buzz. Historically, 4K projectors have been positioned as high-end products, both in the home and commercial markets, where their prices were often considered unaffordable. When a 4K home projector exceeds ten thousand yuan, it's usually a luxury purchase, limited to a specific group of consumers who value large-screen experiences.
**TV Trembling: 4K Projection at 9,999 Yuan is Just the Beginning**
The 9,999 yuan 4K projector has truly made a splash. While it's still more expensive than a 4K TV, which typically costs around 5,000 yuan, the two products serve different purposes. A 4K projector can easily display a 100-inch screen, something that even the largest LCD TVs can't match. Moreover, projectors have long been the go-to choice for private home cinemas, appealing more to high-end users rather than the average consumer who might opt for an entry-level TV.
**Why Are 4K Projectors Still So Expensive?**
Even though 4K TVs have seen price reductions, 4K projectors remain relatively costly. On e-commerce platforms, most 4K projectors are still priced between 20,000 and 30,000 yuan. The only one currently available at 9,999 yuan is a rare exception. Why is this happening?
**Chips Are the Key to Limiting Prices**
The main factor behind the high cost of 4K projectors is the imaging technology. DLP projectors use DMD chips from Texas Instruments, while LCD projectors rely on LCD panels. Since TI holds a monopoly on 4K DMD chips, it's hard to bring down the price quickly. However, the miniaturization of these chips has now made a 9,999 yuan 4K projector possible.
**LCD Camp Lags Behind in 4K Upgrades**
Although 4K LCD projectors are also expensive, they are catching up. With the competition from DLP, we expect LCD chips to become more affordable soon. But for now, DLP technology is leading the market, and LCD projectors are struggling to keep up.
**Expect More Price Cuts in 2018**
While only one brand has launched a 9,999 yuan model, other brands will likely follow. This price point could become the new standard. I predict that 4K home projectors may see further price reductions in 2018, with a potential 10% drop being realistic.
As prices fall, the competition between 4K projectors and high-end TVs will intensify. While most people may still go for an entry-level TV, those who've always dreamed of a big-screen experience might be tempted by the affordability of 4K projectors.
**Light Sources and Systems Are the Way Forward**
With similar chip technology and price constraints, 4K projectors may soon enter a price war. To stand out, manufacturers could consider adding laser light sources or other advanced technologies. Although this may increase costs, a 4K laser projector priced at 14,999 yuan could still be very competitive.
Adding an intelligent system to the projector is another smart move. By integrating a system, projectors can replace multiple devices, offering a more streamlined experience. The hardware cost for such a system is low, and the real challenge lies in optimizing the software and providing rich content.
Once considered a luxury item, 4K projectors are now becoming more accessible. With continued price drops in 2018, they are set to challenge high-end TVs more directly. Whether through better light sources, smart systems, or lower prices, the future looks bright for 4K projectors.
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