The recent 4K projector priced at 9,999 yuan has caused quite a stir. After all, 4K projectors have traditionally been positioned as high-end products, both in the home and commercial markets—prices that many found hard to swallow. When home 4K projectors hit over ten thousand yuan, it was considered a luxury purchase, something only for the most dedicated enthusiasts.
**TV Trembling: 4K Projection at 9,999 Yuan is Just the Beginning**
The 9,999 yuan 4K projector has truly made an impact. Although it’s still more expensive than a 4K TV, which typically costs around 5,000 yuan, the two products serve different purposes. A 4K projector can easily display a 100-inch screen, something that LCD TVs simply can’t match. Additionally, projectors have long been the go-to choice for private home cinemas, catering to a more upscale audience—not your average consumer looking for an entry-level TV.
**Why Are 4K Home Projectors Still So Expensive?**
Even though 4K TVs have seen price reductions, 4K projectors have been slow to follow. On e-commerce platforms, most 4K projectors are still priced between 20,000 to 30,000 yuan. The only one currently available at 9,999 yuan stands out. But why is this the case?
**Chips Are the Key to Price Limitations**
The main factor limiting the price of 4K projectors is the imaging device. DLP projectors use DMD chips, while LCD projectors rely on LCD panels. DMD chips are exclusively produced by Texas Instruments, making them a bottleneck in cost reduction. In the past, TI wasn't very active in upgrading 4K home projectors, but now, with the miniaturization of 4K DMD chips, the 9,999 yuan price point is possible.
**LCD Camp Is Lagging in 4K Upgrades**
Meanwhile, the LCD camp still faces higher prices for 4K models. However, they're expected to catch up soon with more affordable options. Despite this, DLP technology currently leads the market, while LCD projectors are still trying to compete on price. At the moment, they don't hold a clear advantage.
**Expect More Price Cuts in 2018**
Although only one brand has launched a 9,999 yuan model, other brands will likely follow as TI's chips become more widely available. This price is expected to stabilize, and we may see further reductions in 2018. While the drop might not be huge, a 10% decrease could still be significant.
By the second half of 2018, as 4K projector prices continue to fall, competition with high-end TVs will intensify. While most users will still opt for entry-level LCD TVs, those who’ve long dreamed of a big-screen experience might find themselves tempted.
**Light Sources and Systems Will Be Key to Competition**
With similar chip technology and price constraints, 4K projectors may enter a price war. To stand out, adding laser light sources or other advanced lighting systems could boost product competitiveness. However, these upgrades also increase costs, so finding the right balance between performance and price is crucial.
Currently, a monochromatic laser source costs between 5,000 to 7,000 yuan. If a 4K laser projector can be priced at 14,999 yuan, it would still be highly competitive.
**Light Sources and Smart Systems Boost Competitiveness**
In addition to light sources, integrating smart systems into projectors is another way to enhance value. By adding an intelligent system, projectors can replace various external devices. The hardware cost for such a system isn’t high—similar to a TV box—but the real challenge lies in optimizing the software and providing rich content.
Once considered a luxury, 4K home projectors are now becoming more accessible. With continued price drops in 2018, they’re gaining more ground against high-end TVs, offering consumers a compelling alternative.
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