Recently, IDC's latest "Monitor Tracking Report of China's Display Market" shows that in the first half of 2010 (January-June), China's display market shipments reached 21.47 million units. Compared with the same period last year, the overall shipment growth rate was 12%.
Ms. Huo Jinjie, vice president of research for IDC Asia Pacific, explained that 12% of the growth was to reveal some market changes revealed behind the figures. First, the source of growth in the display market in the first half of this year came from the bundled sales market for PC monitors. According to IDC data, the year-on-year growth rate of the bundled market reached 26% in the first half of the year, while the growth rate of the non-bundled market was less than 4%. In other words, the good performance of the PC desktop market in the first half of the year to some extent masked the fact that the growth of the unbundled market is weak. Secondly, the entire market was still under the influence of the economic crisis in the first quarter of 2009, which made the year-on-year growth rate in the first half of this year higher. Huo Jinjie believes that for a market with high maturity such as display, technology switching and intensive cultivation have become the main theme of market competition.
Chen Mei, an analyst at IDC China responsible for display market research, believes that after the first half of 2010, after the 16:9 widescreen display has dominated the market, manufacturers and channels have shifted their sales focus to led displays.
IDC data shows that as of the second quarter of 2010, the market share of LED displays has reached 6.8%, and is still rising rapidly. As a new technology, LED displays not only save energy costs, but also have the advantages of high contrast and high quality images. Such displays have earned high praise in the consumer market and are gradually gaining popularity. In terms of price, the price difference between the small-sized LED display and the LCD is almost the same, and the large-size price difference is also greatly reduced. These positive factors will further promote the development of the LED display.
IDC predicts that the overall market size of China's monitors in 2010 is expected to reach 44.09 million units, with an annual growth rate of around 10%. The fourth quarter will be the key quarter for the second half of the year. In the next few years, the Chinese display market will maintain a low growth rate.
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