The direct impact of new technologies on consumer behavior is the upgrading of consumption. With the rise of Internet TV, traditional television has faced a challenge, but I believe the real threat lies with the traditional set-top box.
A few years ago, market analysts already concluded that the set-top box market was just a transitional phase and would eventually be phased out. With the increasing popularity of Internet TV, it's likely that the set-top box will be replaced within the next 20 years, much like how the BP industry faded from the market.
Annoying advertisements have always been a pain point for users. It's hard not to feel frustrated when you're forced to watch ads you can't skip, especially when you're just trying to enjoy your favorite shows. The problem isn’t just the ads themselves, but the fact that they are often intrusive and unavoidable.
Writing this, I must admit, I'm pretty fed up. People are lazy, and they haven’t stopped using the cable box, even though it's outdated.
Then comes the real issue – the advertising. In a market economy, advertising is normal. Companies rely on it to boost sales, consumers use it to make choices, and operators benefit from it. But when ads are forcibly inserted due to channel monopolies, forcing people to "watch without choice," it becomes an annoyance. There’s a sense of unfairness, as if the business is pushing its products too aggressively.
Ads on the set-top box are particularly frustrating. You can't skip them by switching channels or turning off the screen like with online videos. They’re embedded in the software, and users can’t disable them through their own actions. It’s an unavoidable experience.
The worst part? When you turn on the TV, there's no way around the three-minute ad before you can even start watching. It's like the TV is dead until those ads are over.
Trapped content is another major drawback. Traditional set-top boxes offer limited options, with content only available through the device itself. If the content isn't updated, you can't access new programs. Plus, you have to pay a monthly fee just to keep the service running.
Last year, the SARFT released a list of 81 illegal apps, including popular ones like Live Broadcasting, Himalayan, and Panda Listening. At the same time, they issued a ban on Internet TV and TV boxes, asking seven licensees to self-check and correct issues such as “TV and boxes cannot be installed via USB.â€
With so many restrictions and limitations, the content on these platforms is shrinking, and user choices are getting fewer.
Troublesome operations add to the frustration. Between the TV and the set-top box, you need more than just a card inside the box.
In reality, using a set-top box involves multiple steps: turning on the TV with one remote, switching channels with another, plugging in power cords for both devices, and connecting cables between them. It's a hassle in today’s fast-paced world.
Besides the most unbearable eye-rape of ads, there’s nothing left to say.
For more information on smart TVs and set-top boxes, visit Smart TV/box information network sofa butler (http://), China's leading platform for TV box and smart TV news, offering updates, discussions, reviews, and software guides. Get answers to all your questions about smart TVs and set-top boxes.
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