Artificial intelligence is a means, not to replace people. Jingdong hopes that through the application of artificial intelligence technology, it can further enhance the efficiency of the entire retail industry and give consumers a better experience.
Robot "Four Great Kings" escort Jingdong AI layout to a new level
In the minds of most people, Jingdong is an e-commerce company. What is the reason for doing artificial intelligence? Jingdong has become a large commercial entity. Jingdong has maintained a 60% year-on-year growth in transaction volume in this year's double 11 volume. Jingdong Liu Haifeng said, "This is the result of Jingdong's efforts in the sales, distribution, customer service, research and development and other aspects of the work from thousands to tens of thousands to hundreds of thousands of years. Jingdong's next development must not rely solely on manpower. The increase, but the need to invest in pragmatic artificial intelligence technology to liberate manpower, and further improve production efficiency to maintain sustained high-speed growth."
In the past few years, Jingdong has actively explored and laid out the field of artificial intelligence. From the actual needs of the retail industry, it has created robots suitable for all aspects, including AGVs with physical shapes, cymbals, and active servers. Jingdong intelligent customer service JIMI. “A lot of work done by manpower can be done by robots created by artificial intelligence technology,†Liu Haifeng focused on four categories: logistics robots, JIMI intelligent customer service robots, information compliance robots, and military pressure measurement robots.
Logistics robots - each magical intelligent logistics robot army
Logistics is the core competitiveness of JD. JD.com has the largest logistics infrastructure in China's e-commerce sector, and will become the only e-commerce company in the world with small and medium-sized, large-piece, refrigerated and frozen warehouses integrated logistics facilities, responsible for the production and distribution of goods in the entire chain, but in logistics There are still many challenges in the field, especially in the distribution field.
First, the last mile of rural e-commerce and logistics in remote areas. There are a lot of rural areas in China. The Jingdong big data report shows that the number of rural e-commerce users has exploded in recent years, but the last mile of rural e-commerce distribution is a difficult problem to solve. The roads in rural areas are not good, and many areas have difficulty getting into the car and the driving risk is high. In response to this problem, Jingdong independently developed a distribution drone to solve the last mile of rural e-commerce distribution. This year, the Double 11 Jingdong UAV has been put into operation in Suqian, Xi'an and Beijing.
Second, the last mile of the big city distribution. In the past, logistics and distribution were completed by the distribution brother. With the increase of orders, the business development relied only on the distribution of small brothers. It was difficult to match the time and manpower. Jingdong hopes to share the pressure of some distribution through unmanned delivery vehicles. To solve the problem of the last mile of the city. During the double 11 period this year, in some areas of Beijing, the distribution of unmanned delivery vehicles has been realized, and many consumers have enjoyed the surprise changes brought by technology in advance.
Third, the warehousing robot liberates manpower. A series of logistics robots, such as handling robots, shelf shuttles, sorting robots, and six-axis robots, work hard in unmanned warehouses to form a complete logistics scene of middleware and small goods. The interlocking robots work together to make the storage density, handling speed and selection accuracy of the warehouse greatly improved. Jingdong's current "unmanned warehouse" storage efficiency is more than 10 times the storage efficiency of traditional beam shelves, parallel robot picking speed can reach 3600 times / hour, equivalent to 5-6 times the traditional manual.
JIMI intelligent customer service robot - most of the customer service with you is not the same as Jingdong has nearly 200 million active users, billions of goods, daily large-scale consultation, user shopping time and demand changes, more and more dependent on service quality However, the traditional customer service generally has a long response time, can not be online 24 hours a day, once the offline substitution, the user needs to repeatedly describe the problem and so on, and the inherent shortage is increasingly prominent. How to improve the quality of service and improve the user's ultimate experience through technology is the industry. A problem that is generally highlighted. The second type of robot that Liu Haifeng shared with everyone is JIMI intelligent customer service robot. JIMI can complete all-weather, unlimited user service through natural language processing, deep neural network, machine learning, user portrait and other technologies, including pre-sales consultation. After-sales service and other aspects of e-commerce, it can be called a user smart shopping assistant. In the past three years, JIMI has served more than 100 million users. This year, the peak service volume of the double 11 JIMI intelligent customer service robot is twice that of the Double 11 in 2015, creating a performance myth for Jingdong.
Information Compliance Robots - Nowhere to hide illegal information
JD.com has a large number of goods and merchants, and it has to face the demand for large quantities of goods every day. The introduction texts and pictures provided before the shelves are required for JD.com requires a legal compliance review, such as a new leather shoes, if included in the description. Words such as "World's No. 1" are not in accordance with the "Advertising Law", or some uploaded images are involved in yellow. In such cases, the merchants are required to make changes or penalties. The workload of these reviews is huge, and the manual review is simple. Far from meeting the demand. How to ensure that merchants can quickly complete information review after submitting new product requirements, and ensure the legal compliance of information, so that consumers can try to purchase new products that have been waiting for a long time? With the support of AI algorithm, Jingdong independently developed sensitive word filtering system, OCR image recognition system, Wukong anti-yellow system, Zhonglu main map recognition system, and illegal word meaning understanding model for all-round monitoring, docking merchants to achieve violations or early warning messages. Touching the merchants, the docking reward and punishment system realizes the automation of punishment. After using deep learning to automatically identify prohibited phrases, invalid review was reduced by 73%, greatly improving human effectiveness.
Military exercise pressure measurement robot - simulation real user advance carnival preparation
Every year, 618 and Double 11 and other big festivals are shopping carnivals for users, but for the research and development of e-commerce, it is a big test, how can we ensure 100% smooth and stable operation of the website, which requires large Prepare for the pre-promotion of preparations, and kill all possibilities that may affect the user's shopping experience in the cradle. However, there is always a gap between ideals and reality. In the past, Jingdong was prepared for each individual system every year, and it was a single-time release of pressure measurement for a certain business, but it was a test of the massive influx of user orders. It is the complete stability of the whole system. Once there is a problem between the systems, it will affect the overall user experience. It is difficult to reproduce the problem in this pressure measurement process. This year, Jingdong introduced a military-based pressure measurement robot, which will be used to simulate real user behaviors on various CDN node servers in the country. The editing program allows them to open APP browsing, add shopping carts, place orders, payment, etc. Before the smoothing of the whole link pressure test, it laid a solid foundation for the smooth and stable operation of this year's double 11 Jingdong.
Behind these robots are the development of Jingdong's big data, artificial intelligence, machine learning and other technologies and the accumulation of Jingdong for many years. "In the field of artificial intelligence, Jingdong is characterized by mastering the complete e-commerce link, having the longest big data in the value chain, and Jingdong is based on demand-driven to solve problems as the fundamental purpose, so it is expected to run through various businesses in the application of artificial intelligence. The scene creates a 'great wisdom' that runs through the entire e-commerce segment. Liu Haifeng said, "Artificial intelligence is a means, not to replace people. Jingdong hopes to further improve the efficiency of the entire retail industry through the application of artificial intelligence technology. A better experience for consumers."
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