But I don’t know when it started. The most important measure of television for picture quality and color seems to have become less important. Due to the strong impact of Internet thinking, more companies began to blindly arrange content resources, use gorgeous PPT to brainwash consumers, adore the display technology that is said to be hype but has not improved so much, and are good at fighting price wars, etc..... This situation also makes it impossible to see where the future of the TV industry is.
Sharp's "Achieves Unstoppable" New Product Launch
However no matter how fickle the times are, there is always someone who can really sink into the core technology and lead the industry to the right track. As a century-old enterprise, Sharp is undoubtedly the "old driver" in the television industry. Since its birth, it has always been adhering to the "customer first, pursuit of the ultimate" feelings, also known as "the father of LCD." While other manufacturers are fighting price wars, playing gimmicks and fighting marketing, Sharp still insists on the principle of priority in quality and shows extraordinary charisma and craftsmanship.
Japanese original LCD panel - high quality synonym
In the early 1990s, Japanese TFT LCD panels accounted for 90% of the global market, rising to 94% in 1994. At the time Sharp was one of the leading players. "Sharp screen" is synonymous with high quality. Although Sharp experienced a period of silence before, but Sharp, with a strong build, came back with the "Japanese original LCD panel" and the latest "Huang Cai technology" to reach the unprecedented consumer awareness and brand influence of the joint venture brand.
· Sharp Foxconn married to finish the last road
At present, the marriage between Sharp and Foxconn has passed more than a year. In the past year, various kinds of information have shown that this century-old brand of Sharp is radiating new vitality. Foxconn's long-term development, design, manufacturing process, cost control and optimization experience of the entire vertical supply chain quickly led Sharp to break through, enabling Sharp to quickly commercialize, marketize, and consumerize technology. "Not expensive" has become the core line of the entire strategy.
Foxconn Joins Sharp - Realizing a Real Win-win
Foxconn has also established contact with end consumers through Sharp, forming the final closed-loop “last mileâ€. Sharp's brand position, which has long been in the mind of consumers, will help Foxconn open up this “last mileâ€, and the combination with Sharp will enable Foxconn to further understand the market and further understand the consumer groups. demand. With Foxconn's strong productivity and technological empowerment, the combination of Sharp and Foxconn can be said to have collided with different sparks.
· Sharp Color gives you a different visual experience
At present, although wide color television has many advantages in color display capability, it will also bring more problems. With the increase in the number of colors, although the screen can be more beautiful, the colors displayed are not always accurate. While wide color television has increased the variety of colors, it has brought a greater burden on the control of color. If the color control is not accurate enough, the displayed image will still be distorted, and it will be far from the true color, and it will not be able to please our eyes.
The prerequisite for improving the color gamut is to have precise control over colors, otherwise it would be counter-productive.
As the core technology of Sharp's picture quality, Huangcai is an important part of Sharp's high-end television. In this era of edge-lit backlighting, Sharp still insists on using direct-lit backlights, which also brings a uniform coverage and a wide range of backlight sources. Compared with side-entry backlights, direct-lit backlights have better uniformity and light leakage is effectively controlled. The direct type backlight can be said to be the basis of Sharp's color technology, and all colorful sources come here.
Sharp new generation of color technology
The core of Sharp's color technology lies in the partitioned backlight control. Through intelligent analysis of the image, different partitions of the backlight can be precisely controlled, and the brightness and darkness of the screen can be more clearly defined to enhance the contrast of the screen. At the same time, most LCD TVs have a single white backlight, and Sharp uses an RGB three-color backlight combination. Although RGB backlighting costs a lot, Sharp still uses it to provide users with richer and more realistic colors. This kind of technology is worth admiring.
Direct-type backlight is the foundation of the color technology
As we mentioned before, the wide color coverage does not mean that precise control can be achieved. However, Sharp has added a unique brightness signal detection technology in addition to a large issue on the backlight. It can perform brightness signal detection and dynamic range reduction processing on the screen, making the bright part of the screen more colorful, realizing a more realistic glory color, more rich and full of color expression, and realizing bright objects by maximizing the brightness of bright parts. The natural color.
Sharp gives you different colors
We all know that because of the characteristics of quantum dot materials, they can achieve ultra-high color gamut coverage and richer colors, but their essence is still the excitation of quantum dot materials by light, which still belongs to the basic structure of liquid crystal, and RGB backlight that Sharp carries. Belong to the same category. Sharp's many core technologies, however, coupled with Sharp's color tuning experience over the years, definitely have the strength to surpass current pure quantum dot TVs and the vast majority of television products known for their wide color gamut. It can be said that Sharp Huangcai brought us different visual experiences.
Written at the end:
It is undeniable that no matter how the future TV industry will be transformed, the core display technology will be the first driving force. In addition to the main color technology of Sharp, IGZO panel, four-color technology, X8-MEP professional image processing engine is Sharp's killer, and some even now and no one can. Sharp, who has gone through centuries of ups and downs, has always been adhering to the quality of painting and has not stopped his own pace for innovation. After the alliance with Foxconn, Sharp is bound to re-brilliant.
Smart TV/box information can focus on smart TV information network sofa butler (http://), China's influential TV box and smart TV website, providing information, communication, TV boxes, smart TVs, smart TV software, etc. Answering questions.
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