In the boring flight journey, if you can browse TV news and webpages at random, as you do at home, and order on-demand TV dramas, will it be less time boring on the plane?
On November 1st, GEE (Global Eagle Entertainment Inc.) announced that it had cooperated with Air China, China Unicom, and China Satellite Communications, and began commercial trials of airborne broadband services approved by the Ministry of Industry and Information Technology on a Boeing 777 aircraft of Air China. The introduction of airborne broadband services will provide air passengers with more entertainment experiences. In addition, it also took the lead in the strategic cooperation with GEE and began its journey of “lifting the airâ€. More and more users who choose to travel with Air China can “see†each other at a height of 10,000 meters, and watch CIBN Internet TV through live TV. The exciting live content provided by the platform.
It is reported that this time, GEE and Air China began commercial flight test of airborne broadband services, allowing passengers on board the aircraft not only to access the Internet, but also to visit Air China's own brand entertainment portal. The airborne broadband services provided by GEE and Air China mainly include dozens of types such as live television, news and information, film and television, air radio, Sina e-mail, game lobby, and flight inquiry, covering the basic entertainment and travel needs of air travelers. In addition to the live broadcast of CIBN TV, the aviation Internet service also reached cooperation with Jingdong, Xinhua, Netease, Phoenix, Koala FM and many other brands. Airborne broadband service will also be the first time in China to provide cabin video streaming services.
In fact, as early as 2013, CIBN, the holder of the Kanshang brand, has collaborated with Hangmei Media, a well-known aviation media group, to create the “CIBN-Air America Channel†covering more than 30 domestic companies including Beijing, Shanghai, and Guangzhou. The airport broadcasts 16 hours of high-quality video content every day. On this basis, in August 2016, it was still once again joining forces with Air America to continue building an aerospace ecosystem for “entertainment + travel†at the airport. Seeing this cooperation with GEE is still an important step to get out of the airport and into the cabin and Nuggets Aviation Internet. On the one hand, the brand still realizes “lifting off†and enters the vision of more air passengers; on the other hand, the live TV of CIBN Internet TV platform goes into the cabin to allow more passengers to watch exciting live TV content and look for it. The application of eco content in aviation internet provides more possibilities.
For the look of still, aviation internet is a blue ocean that cannot be missed. As we all know, due to security considerations and technical restrictions, currently most aviation equipment is prohibited to use mobile phones and other communications equipment, and passengers have less entertainment, and the emergence of aviation Internet provides passengers with a variety of entertainment experience. Compared with the traditional communication channels, there are two major advantages of the aviation Internet that are unparalleled: First, the space of the aircraft is closed, passengers have less entertainment, and therefore the value of media and information on the aircraft is relatively high; Aircraft passengers are generally considered to be high-end user groups and have higher spending power. It can be foreseen that with the help of the Wings of Airline Internet, relying on the advantages of the CIBN Internet TV platform, content resources will bring more fresh, fun and exciting entertainment experiences to air passengers.
With the gradual maturity of aviation Internet technology, the aviation Internet will cover more and more flights. Whether this industry opportunity can be seized or not, the new blue ocean of Nuggets is very important for the development of the company. In building the "entertainment + travel" ecosystem level, it is consistent with the GEE and continues to improve its own ecological system in the airport and cabin. In the future, we will continue to cooperate with GEE strategy in more depth. We will see that the ecological construction of air travel entertainment will be more complete, and gradually realize the ecological closed loop construction of “airport-aircraft-airport†for more Passengers traveling by plane can experience and enjoy the entertainment provided by the entire “Waiting - Boarding/Discharging†journey throughout the entire trip.
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