The use of AR technology in the publishing industry will bring huge business opportunities, which will bring the true combination of traditional publishing and digital publishing! - Lin En.
Transforming AR augmented reality technology in the publishing industry
Harris is the lead spokesperson for Yale University's publishing program and recently explored the development strategies of the 21st century publishing industry with authors and publishers. . A new strategy is augmented reality (AR), which made him very excited, and a 370-page hardcover graphic novel inspired him. AR (Augmented Reality) technology, which overlays digital images in the physical world, allows creators to add additional multimedia content to traditional paper content. Readers download an app that uses a smartphone or tablet scan page to pop up additional content, including video, audio, web and social media links, and more.
Harris believes that AR technology combines the digital world with print publishing. He said that in AR publications, you use your own device to discover more content. Digital content is more engaging, you can do it, but you need actual publications such as books to read. Harris believes that digital publishing is considered to be a cold feeling to some extent. But AR technology is different. AR makes publications such as books and magazines alive. Readers can see dynamic content, sounds, videos, animations, 3D characters, etc., which are very vivid. The AR English book "Magic Painter" published by the first board of the New Third Board is a vivid example. The children can see the vivid 3D image of the piglet, and can hear the Chinese pronunciation and English pronunciation of the pig. , no doubt can get better learning results.
Harris' current job is to work with his own published writers and publishing companies, such as a cooking guide, which sells more than 150,000 copies. The appeal of these projects is tempered in specific markets. Harris saw the lack of professionalism in large-scale publishing companies in specific areas. He believes that in large companies, many publications have not received enough attention. In addition to the traditional publishing system, subdivision-type book publishing can do a better job. Because traditional large publishing companies have been divided into too many small departments, there is no way to effectively integrate collaboration.
However, self-publishing also has many problems, such as the need to invest a lot of time and money. Harris said: Some writers are naive and think that putting their information on Facebook, a large number of readers will come over. This is a huge country and many media are fiercely competing. You have to do a lot to win. He believes that self-published authors should be more actively involved in book promotion, and writers must not only become experts in the field of writing, but also become media communication experts and Internet marketing experts.
Change innovation in the publishing industry
Harris is not surprised by the new world of digital publishing: this is not the first decade we have experienced tremendous changes. 50 years ago, since I entered the publishing industry, there has been a major change every decade. The most important release change now: from pure printing to the integration of printing and digital publishing. From the perspective of outsiders, Harris believes that publishers should adapt to the changing environment of the industry, and there is a lot of courage to adapt. In general, he believes that the impact of book publishing on digital publishing is more serious than in other industries, such as music or movies. The good news is that people still seem to want the feeling of paper reading.
Harris is a big fan of illustration books. He said: I have been a bit worried about the future of illustration books because I have seen the collapse of art and photography book sales. However, the new development of AR technology makes him feel optimistic: based on the emergence of AR technology and other new technologies, we can re-create the drawing form. He is anxiously awaiting the emergence of a “digital Shakespeare†that is a perfect blend of traditional paper publishing and AR digital publishing, creating a wealth of new and outstanding content.
Where will this future innovator come from? Harris believes that innovators will not come out of the traditional publishing world, but will be a writer or artist. For example, Douglas Adams, author of The Galaxy Roaming Guide. “In the 1980s, when I met Douglas Adams, he was the first to explain to me the idea of ​​the Internet. The innovator might be him or someone like William Gibson, who has both technical background and content creation skills. Compound talent.
Harris is very interested in innovation. People think that creativity is naturally generated, but it is not. Innovation is usually a synthetic thing, applying what you already know to a new field. Harris is looking forward to the innovation of AR technology in the publishing industry: we are in the age of great change in the publishing industry, and some people must create new forms of publishing and content.
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