At this year's Google I/O Developers Conference, Google not only launched the latest Android N, but also proposed a complete set of Daydream plans for VR (Virtual Reality). Daydream plans similar to Samsung Gear VR, including smartphones, apps, VR glasses and controllers.
The Daydream platform is compatible with Android N. In order to enhance the experience, Android N improves on some features of VR, optimizes the compiler and shortens the running time of the software; and opens the Vulkan API, allowing developers to directly control the GPU in the device. The Daydream program is different from the simple and rough solution of Cardboard. It is a global tactic. Google hopes to establish a complete VR ecosystem with the hardware and software companies to ensure the VR experience and accelerate the popularity of VR hardware.
However, the current mobile VR headset solution is still very basic, whether it is an optical solution, or a control method, a chip, a screen, etc., are constantly evolving. Unlike the era of smart phones, the hardware form is relatively mature, and the touch method has been formed. Google's open Android system can greatly promote the popularity of smart phones. Now that Google Daydream plans to operate similarly to the Android system in the smartphone era, what impact will the program have on domestic VR companies?
VR glasses competition is more intensified
Google Daydream plans to target VR glasses directly, and VR glasses are more popular as high-end mobile phone accessories. Whether it is the domestic storm mirror or the foreign Samsung Gear VR, the sales volume has exceeded one million sets, especially Gear VR, which has become the benchmark product of VR glasses.
The reason why Gear VR is relatively good is because it is tied to high-end mobile phones and works with Oculus to optimize from optical lenses to gyroscopes to hardware and software. However, domestic mobile phone manufacturers have only followed up with Gear VR products until this year. BeanVR entrepreneur Qin Kai believes that these mobile phone manufacturers have been stuck in virtual reality systems, algorithms and controls. Now Google provides a full set of solutions, and their speed of entry. Will speed up.
The Daydream program is a boon for mobile phone manufacturers, but not optimistic for mobile VR startups. Because Google unifies the software and algorithms, the entry threshold of VR all-in-one and VR glasses is pulled low. On the one hand, many of the previous work of the company that focuses on the VR machine system will be repeated, on the other hand, it will speed up the mobile phone manufacturers, IC manufacturers and others. Hardware manufacturers are launching VR glasses, and VR glasses made in accordance with Google’s hardware solutions are better than startups’ self-developed products. Qin Kai stressed that VR hardware companies are all financing according to ecological planning, but if the bottom layer of the system uses third parties, the ecology will not be established.
But this does not mean that VR hardware startups have no chance. The CEO of Beijing Ant Technology Co., Ltd. pointed out that at this point in time, VR hardware is far from being locked, and it will continue to iterate. VR hardware startups also Have a long life cycle. Now VR hardware startups have turned to ODM manufacturers to cooperate with second- and third-tier mobile phone manufacturers. So for these startups, the most important thing is to speed up the technology precipitation. Lai Junxi, CEO of Nanjing Ruiyue Information Technology Co., Ltd. believes that the brand attributes of mobile phone manufacturers are too strong, and startups only need to increase investment in research and development, and there is a possibility of survival in the breakthrough of space location, image, control and other technologies.
Accelerate the pace of VR content teams
The Google Daydream platform is equivalent to the VR version of Google Play. Since Google Play related services cannot be used in China, it has spawned many distribution channels for smart phones. The government believes that VR distribution channels are the same. Google needs to promote its ecology and content with domestic VR platform vendors and publishers. If Google hangs the permissions of the Daydream platform, it may be that domestic application vendors must prioritize cooperation with Google.
Now that VR content shortages limit the development of the VR industry, Google will not only launch VR software and hardware solutions, but also try to increase VR content. It is understood that Google's video site YouTube has cooperated with many VR content vendors, and its virtual reality application will also land on the Daydream platform in the second half of this year. Wang Lianyun, executive deputy secretary-general of China Virtual Reality Industry Alliance, believes that YouTube has a lot of panoramic shooting and virtual simulation content in the early years. YouTube's landing on the Daydream platform is equivalent to revitalizing the existing VR resources, which is conducive to alleviating the shortage of VR content at this stage.
As the Daydream program unfolds, content developers will follow suit. Previous content developers have been lagging behind due to the low user base, high cost of adaptation, and difficulty in realizing. The Daydream program may change this embarrassing situation. Qin Kai believes that VR users may proliferate at the end of this year. For content developers, it is better to talk about business stories and the team is better.
However, the competition for VR content will be very intense, because the domestic development team will directly compete with the overseas content team, and some content teams will be affected. Regardless of whether it is a VR game or a VR video, the foreign team is much stronger than the domestic one, and the development speed is relatively fast. Last year, many foreign movie blockbusters have 3 to 6 minutes of 360-degree panoramic video, and the foreign content sources are more abundant.
Moreover, for the interactive entertainment industry, cultural barriers between regions are not very obvious. Whether it is end-game, mobile games or movies, many contents are imported from overseas. Qin Kai pointed out that like the mobile game "Royal War", this product pays special attention to entertainment and gameplay. It is not particularly high for geographical thresholds. Unlike education and e-commerce applications, it has higher requirements on geography.
At present, for the domestic VR content team, it is necessary to improve their experience value through a large number of trial and error, and at the same time find their own core competitiveness. UCCVR founder and CEO Fu Guoxin believes that from the perspective of investors, VR content teams either have a revenue model, or they do different things, find a unique point in the theme, gameplay or settings, and bring it to the extreme.
Promote proactive interactive content
It is understood that a control scheme has been introduced in the Daydream program. Its controller includes a button, a touchpad, and a somatosensory component. The controller implements a somatosensory tracking function through direction sensors, gyroscopes, and accelerometers. Users can interact with the Daydream APP via the trackpad and menu buttons. The Home button at the bottom returns to the Daydream Home menu and resets the head position with a volume control on the side.
Currently, mobile VR has interactive modes such as head control, remote control, touchpad, and gesture recognition. However, the standards of VR hardware have not yet been unified, and the form and interaction mode of the next-generation VR headset are still unclear. If VR is to develop rapidly, there must be a mainstream interaction plan.
Daydream's controllers include a touchpad and physical buttons, making it a compromise solution. According to Google, the controller is cheaper and easier to popularize. Qin Kai believes that Daydream's controller has a greater impact on consumer-grade mobile equipment companies, because Google has already indicated that the system already has a complete input device SDK, so content developers will give priority to Google's full set of SDKs to develop content. This will reduce development difficulty and shorten development time.
And changes in the way of interaction will also bring about content innovation. Currently, there are some passive game content such as zombies or roller coasters. Daydream's controller may lead to more active interactive games. If it is just a simple visual experience, the user may not have enough motivation to purchase VR hardware.
In short, after the VR system, hardware and interaction standards have a mainstream direction, it is beneficial to both the content team and the entire ecosystem, and it will reduce the marginal cost of VR helmet production. Alcatel believes that Daydream is an ecosystem based on Google's Android VR. It will provide unlimited possibilities for the development of VR content and hardware. Developers will use Daydream related standards as an industry reference standard to enhance VR hardware products and content. Quality. And VR innovation will inevitably be catalyzed in many aspects such as industrial design, content, APP and services. At the same time, the Daydream program will encourage more domestic startups and developers to join the VR field.
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